1
Define the JTBD of your brand & identify its place in a crowded markert.
2
Implement how your brand looks, speaks & behaves across every customer touchpoint.
Meet your
Program Director
Swati Mohan
With 15 years of experience leading consumer internet companies in India & APAC.
She’s consulted multiple early stage internet companies as their interim head of marketing.
With 15 years of experience leading consumer internet companies in India & APAC. She’s consulted multiple early stage internet companies as their interim head of marketing.
Swati Mohan
Program Director
Become a Member

Curriculum

Craft your core value prop.
Talk to customers, understand your product aha moments & the market you’re operating in to define your core value prop & find key insights.
Define your brand wedge
Take an informed call on whether your brand needs to educate the user in a new category or build preference in a competitive category.
Apply what your learn
1
Understand the core framework
2
Run past the case studies
3
Implement it on your product
4
Get selective feedback from the program director
Build your brand footprint
Define how your brand will look-speak-behave across all customer touch points on & off your product. Build a bible that empowers the org to take brand specific decisions agnostic of the founder or the brand head.
Build lasting brands like
CRAFTs
Access all learning modules by becoming a GrowthX member.
Go To Market Strategy
Tech for PMs
Decision making
Tech for PMs
Growth Analytics
Growth Team design
Thesis Building
Product strategy
Event Led growth
Brand Led growth
Core Product Building
Partnership Led growth
Become a member
Craft your core value prop.
Talk to customers, understand your product aha moments & the market you’re operating in to define your core value prop & find key insights.
Define your brand wedge
Take an informed call on whether your brand needs to educate the user in a new category or build preference in a competitive category.
Build your brand footprint
Define how your brand will look-speak-behave across all customer touch points on & off your product. Build a bible that empowers the org to take brand specific decisions agnostic of the founder or the brand head.
Build lasting brands like
Apply what your learn
1
Understand the core framework
2
Run past the case studies
3
Implement it on your product
4
Get selective feedback from the program director
CRAFTs
Access all learning modules by becoming a GrowthX member.
Become a member

Scheduled Dates

Session 1 | 20th January, 11AM
Session 2 | 21st January, 11AM
Session 3 | 28th January, 11AM

Access 15+ CRAFTs
(Learning Programs)

Go to Market Strategy

Tech Stack
for PMs

Decision Making

Growth Analytics

CRAFTs

BRAND LED
GROWTH

CRAFTs

EVENT LED
GROWTH

₹ 10 CR

I generated a revenue pipeline of 10 CR from events after applying events strategy I learnt from the CRAFT of Event Led Growth

Rajnish Kumar
Head, Demand Generation

GX Member Since 2022

CRAFTs

PARTNERSHIP
LED GROWTH

OKR Design

Thesis
Building

Game
Design

Product
Strategy

Core Product Building

Taught by leaders from marquee companies.
Trophy

Masterclass

Grid

Learning Sprints

Enclose

Async Resources

MEMBER SINCE 2021

"You cannot explain what GrowthX is, you have to experience it first hand."

After leading marketing at Kotak Securities, Citrus, Coverfox, the learning experience allowed me to unlearn & relearn some of the key levers to growth, with the community we call home.
Jaimit Doshi
Chief Marketing Officer
Testimonial logo
Become a Member
Jaimit
"After leading marketing for organizations such as Kotak Securities, Citrus, Coverfox & currently Aditya Birla Insurance, I expected a refresher on the business fundamentals. I underestimated the GrowthX experience when I signed up. The intense experience allowed me to unlearn & relearn some of the key levers to growth & all of this with the young smart champs in the community whom I would hire in a heartbeat. You can not explain what is GrowthX, you have to experience it firsthand."
Become a Member
Jaimit
How to become a member?
We have a simple 3-step process
60 secs
Online application
A form to understand your current role, professional goal & what’s stopping you from achieving it.
60 mins
Jamming Session
A group problem solving session to understand your ways of working and see if we’re a mutual fit.
Tip: empathy and structured thinking is a massive plus.
Within 24 hours
Decision
Receive your membership decision over email the next day.
How to become a member?
We have a simple 3-step process:
60 secs
Online application
A form to understand your current role, professional goal & what’s stopping you from achieving it.
growthx-membership-growth-x-GrowthX themed number1
60 mins
Jamming Session
A group problem solving session to understand your ways of working and see if we’re a mutual fit.

Tip: empathy and structured thinking is a massive plus.
growthx-membership-growth-x-GrowthX themed number 2growthx-membership-growth-x-GrowthX themed zoom session photo
Within 24 hours
Decision
Receive your membership decision over email the next day.
growthx-membership-growth-x-GrowthX themed number 3
Start your application
Who should join GrowthX?

Ambitious operators in a business/ product role wanting to accelerate their individual contributor → senior manager → leadership journey. Plus, founders under $20 million revenue trying to solve people, process & revenue focused problems.

Our current diversity has 60% members who work on a B2C product while the rest in B2B companies. The mix includes 35% founder, over 55% in either product/marketing/ revenue roles & approx. 10% are transitioning into a revenue focused role. Median work experience in the community is 6.5 years with the range being 0 → 18 years. A balanced mixture of leaders in post PMF/ Seed → Mature stage organisations. We have seen members who get a high ROI have 3 following criteria.

  1. Working in a digital product-related role. Since our community focuses on solving common problems related to growing digital products, we prioritize applicants from the functions most likely to be actively tackling those problems currently. This includes product management, marketing, engineering, design, analytics, strategic finance, founders office, founders, and other roles.
  2. Demonstrate strong initiative. GrowthX is a community of contributors, but you don’t have to be an expert to join. To make the most out of GrowthX, members should be curious, engage with other members, volunteer ideas, and share insights.
  3. Showcase empathy as core value.Empathy is at the core of our close knit community. Our members go out of their way to help each other out. Your empathy quotient will be critical to getting accepted into the membership experience.
Who shouldn’t apply to GrowthX?

Anyone seeking easy hacks, tricks or someone to solve your growth problem. Unlocking sustainable revenue growth takes hard work and ongoing effort. GrowthX is built on a structured approach and peer learning -  we do not believe in “hacks”.

How do I access my membership? Is this remote?

Yes. Every learning experience is online while in-person experiences are in major metro cities in India - the full list is mentioned above in the community experience section. We do not restrict applications by your geographical location.

Is this full time? What’s the time commitment?

No. Over 95% of our members are full time professionals & every experience is designed to cater to someone with a watertight work schedule. Most experiences happen post working hours (8PM onwards on weekdays) & intense learning experiences are on weekends (typically 9 AM - 1 PM).

What do I get with my membership?

Once you become a member, access to everything opens up on day 0.

  1. The 8-week live immersion program: New memberships include 1-time access to our seasonal immersion program: live, in-depth learning experience led by our program directors. Go through the detailed overview of the immersion program here.
  2. The Slack community: Members can access our Slack community of 2500+ growth leaders & founders from the Indian ecosystem including leaders from Freshworks, Swiggy, Zomato, Stripe, Netflix, Zoho, Meesho, Stable Money, Microsoft, Facebook & Zerodha.
  3. 15+ CRAFTs:  CRAFTs are specialized learning programs that members get access to every single quarter. Senior leaders from Apple, Microsoft, Google, CRED, Razorpay, Netflix & more teach these programs. These are built to help you build nuanced muscle across product building, distribution & leadership. As a member you get unlimited access to all CRAFTs.
  4. ELEVATE: Everything an operator needs to - crack a growth role, transition to leadership roles, get a promotion, or even thrive in your current role. On-demand video case studies that will help you nail every single growth role (early → mid-senior → leadership). Plus, get safe spaces to practice your interview nailing skills.
  5. City Chapters: Access to seven city chapters: Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Pune, & Kolkata. Our members are across India & 8% members are global.
  6. Offsite: Access to the annual offsite for the entire community, by the entire community, and of the entire community.
  7. GrowthX Quora: Access to the internal “Quora”, where all the members jam on interesting problem statements, a treasure trove of insights, data, & your new 3 AM buddy.
  8. More things keep adding to the membership - here’s the 2024 unwrap.
How do I contact GrowthX membership curation team?

Email is the best way to contact us, and we’d love to hear from you. Reach out to our membership team at [email protected] and we’ll get back to you asap.

Can I speak with current GrowthX members?

You can message any of the members through Linkedin. If you hit a roadblock, drop us a note [email protected] and we will connect you to a few.

I want to get my membership reimbursed by my company.
Is that possible?

Yes, this is possible. Once you secure your membership, just use the support channel inside the dashboard to generate a GST compliant invoice in your employer/company name. We’ll be happy to help you with this. If your company wants to make a direct payment, we can share bank transfer details and raise a direct invoice if that works for your employer.  just write to [email protected] and we'll help you write an email to your manager.

What is CRAFT?

CRAFTs are hybrid specialised learning programs that give you frameworks, approaches and thinking tools to solve specific problems at work. If you want to achieve exponential outcomes, it's non-negotiable to build depth in work and proof of work, and that’s exactly what CRAFT allows you to do.

What is the pricing of CRAFT?

CRAFT is offered as a part of the GrowthX membership. Apply for a membership here

What if I miss the session?

No recordings are provided at GrowthX. Please sign up for CRAFT after you look at the schedule and are sure of your availability during the time.

Are these sessions live?

These sessions are hybrid. Some sessions are live while others will be async. The experience has been designed for you to derive maximum ROI from it.

What is the time commitment required?

The CRAFT will run for 10 days and requires about 15 hours during this time.

Will I get to interact with Swati?

Swati will do a live session to answer all your questions on 28th Jan.

Do I need to pay for the CRAFT?

The CRAFT comes as a part of the GrowthX membership along side 15+ other learning modules.