Essays to widen your perspectives

Starbucks Business Model & Growth Strategy

Starbucks, the iconic global coffeehouse chain, has made a name for itself in India's bustling cities. Known for its premium coffee, cozy ambiance, and global appeal, Starbucks has carved out a niche in a traditionally tea-loving market. Whether you're a business enthusiast, a Starbucks fan, or simply curious, our analysis will offer insights into how Starbucks is succeeding in India.

BookMyShow Business Model & Growth Strategy

Bookmyshow, owned and operated by Bigtree Entertainment Pvt Ltd is an online ticketing platform for movies, live events, workshops and much more. The firm is present in over 650+ cities and towns and provides entertainment experiences to 30 million customers.

ixigo Business Model & Growth Strategy

ixigo is an Indian online travel agency (OTA) founded by two IIT-Kanpur alumnus Aloke Bajpai and Rajnish Kumar in 2007. It is one of the leading travel agencies with a 46.15% market share in the OTA rail booking and a customer favorite for train and bus bookings..

Nykaa Business Model & Growth Strategy

Nykaa is an Indian E-Commerce platform company under FSN E-Commerce Ventures Ltd. Oh, and it also happens to be the first Indian woman-led unicorn startup; impressive right? Discover the business model & growth strategy in this blog and uncover mind-blowing insights!

Growth Product Manager - Responsibilities & how to become one!

There are two types of problems inside any product org - User & Business problems. A Growth Product Manager fundamentally focuses on solving business problems - acquire more users, retain acquired users or monetise them.

Understanding CAC and Attribution Model while using multiple channels

What are Growth Metrics? (23+ Metrics explained with formulas & examples 🚀)

Growth Metrics are plenty and it can get a bit confusing. So we’ve created a list of the top 23 growth metrics under acquisition, engagement, retention, revenue & customer satisfaction. Enjoy!

Zepto Business Model

Zepto is a quick commerce grocery startup that has grown to $100 Million ARR+ in a matter of less than 2 years. In this blog, we breakdown the business model & growth strategy that has allowed them to scale their business.

Growth Marketing Vs Performance Marketing: Explained by 15+ experts

15+ Growth Experts Explain The Difference Between Growth Marketing & Performance Marketing In This Detailed Guide. This Also Features Metrics, JD Breakdowns & Much More To Deep Dive Into The Differences Between Both Roles!

Is Meesho Set To Become The Flipkart Of Tier 2+ Cities In India?

Here’s a deep dive into Meesho’s Business Model And Growth Strategy. This will help you understand how Meesho is set to become the Flipkart for Tier 2+ cities in India

How to design for trust in internet companies?

Learn how to build trust with your users to increase product adoption, growth and defensibility in your business.

The Inshorts ad revenue design to $100 million

Learn how ad monetization works with a case study on Inshorts, a news media start-up from India.