Framework to solve event led growth at every product stage
EARLY
<$10M ARR
MID-MARKET
$10-$50M ARR
MATURE-SCALING
>$50M ARR
Nishchal Dua
PROGRAM DIRECTOR AT GROWTHX
Designed & executed 100+ global events at Airmeet as Director of Marketing. Built a revenue pipeline of $2.5 million using just events as a core lever.
VP Marketing
Crafts You Will Build
Absorb the framework
Learn the framework behind the structure that make Marvel movies great & implement it for your events.
Design a single event
Create your event structure, topic selection, audience & speaker selection, social distribution & more.
Establish events as a channel
Create an annual event calendar to solve funnels across sales, account expansion & brand compounding.
GX MEMBER SINCE 2021
"The best learning was the actionable template Nishchal shared. Just walk the steps on it and you have all the ingredients for your next event."
Doing events is challenging as it is, doing great events is even more complicated. How do you create an event with ideal outcomes for your team, the stage of your company, your guests, and the participants? Nishchal is an Event demi-god who walked us through examples of how saas brands execute events. The best learning was the actionable template Nishchal shared. Just walk the steps on it and you have all the ingredients for your next event.
Adhar Masand
Director, Growth
Curriculum
session 1 | Aug 12th
Framework Deep Dive
Understand if your product is ready for ELG. Apply original mental models built exclusively for events.
session 2 | Aug 13th
Case Study Deep Dive
Learn nuances of tweaking the framework across early, mid-market & mature stage products.
Session 3 | August 20th
Program Director's Circle
Speak to your Program Director, brainstorm your problems & get feedback on your submission.
What will you build?
An end to end event led growth strategy for your product - that you can execute the next monday morning
Karan from memberships just signed up!
Learn and grow alongside the community members through peer-to-peer education.
Register NowFrequently asked questions
What if I miss the session?
Sessions are available for a limited time. You can sync with your peers and get notes from them.
Can I access the recordings later?
There will be no access to recordings post the sessions.
Will this program happen again?
It will run every quarter.
Will I have access to the program director?
Nishchal Dua will be doing a live session to answer all questions and to break down & give feedback on two member built case studies.
Are these sessions live?
The sessions are hybrid. Some sessions will be live, while others will be async. All sessions will be accessible for only a limited time period.
Do I need to pay to attend event led growth?
Since you’re a Growth Member, this is a part of your membership.