Framework to build partnerships as a revenue growth channel
PRODUCT INTEGRATIONS
CHANNEL PARTNERSHIPS
Ashutosh Cheulkar
Partner with tech goliaths
From partner selection → cold outreach → getting on the first call → Building trust → Aligning stakeholders → GTM → Driving adoption → scale revenue. Make your partnership a success by preparing for contingencies such as partner POC leaving midway, health metrics not being in place, GTMs not landing as expected.
Onboard & activate channel partners
Choose between Agencies & Affiliates → Identify incentives → Educate & Empower → Create a Partner Directory → Track success metrics. Make the partnership a success by ensuring partner engagement & reactivating dormant partners.
Scale your partnership program
Build playbook for B2B product integrations and channel partnerships. Execute it multiple times to craft a foolproof partner program. Customise the strategy for different problems such as co-building for product enhancements or entering a new market.
GROWTHX MEMBER SINCE 2021
“The David & Goliath analogy hits the spot”
Learning experience
Kick-off call
Partnerships Deep-Dive
- Is your product ready for partnerships? Key litmus test.
- How does partnerships change by stage of the product?
- Core nuances of product integrations.
○ How to define the right success metrics?
○ How to define the right success metrics?
○ How to go from customer feedback insight to conviction building?
○ Mental models to choose your 'Ideal Partner Profile’.
○ Reach out plan for finding the right POC in a potential partner company.
○ How to design first few calls, stakeholder alignment & building trust with partners?
○ How to solve for early proof of concept & GTM limited version?
○ How to build a cadence to drive integration adoption & track success?
- Core nuances of channel partnerships.
○ How to identify the right channel partners?
○ How to build an outreach strategy at Day 0?
○ How to create segmentation between self serve onboarding vs white glove onboarding for channel partners?
○ How to design for the marketing collaterals that helps channel partners pitch effectively?
○ How to create the right incentives for channel partners?
○ How to track channel partner metric health & gamify for 1 to 100 scale?
○ Key nuances of solving for churned channel partners.
- Case Studies include:
Project Briefing
Program Director's Circle (Live setting)
GROWTHX MEMBER SINCE 2021
“I got actionable feedback on how to build partnerships for my company”
Become a top 1%
growth leader
%201.avif)
Frequently asked questions
CRAFTs are specialised programs that help you go from point A to point B in your career. If you want to achieve exponential outcomes, it's non-negotiable to build depth, proof of work and connect with the right people. That's exactly what CRAFT allows you to do. Taught by the best in the industry, they're in depth modules, that help you build actionable craft that achieve real outcomes.
CRAFT is offered as a part of the whole GrowthX membership. Apply for a membership here
Exclusively available for GrowthX members who have completed the 8 week immersion.
The event led growth learning sprint is part of the GrowthX membership. To get access, you will need to apply for a membership.
If you’re not a GrowthX member, you will have to sign up to the membership.
You can apply for a membership here
Ashutosh Cheulkar will be doing a live session to answer all questions and to break down & give feedback on two member built case studies.
There will be no access to recordings post the sessions.
The sessions are hybrid. Some sessions will be live, while others will be async. All sessions will be accessible for only a limited time period.
