Influence Selection Framework
Achieving ROI through Influencer Marketing is hard, top Indian brands spent $200 million (₹1,600 Cr) on influencer marketing in 2022 with just 10% returns.
The jobs to be done (JTBD) of influence/ influencersGet this playbook →
From captivating hooks to fostering trust, find out how consistency plays a vital role in building familiarity and establishing a basic level of trust.
How you should not think of building influence?
Influence is not a quick fix; it's a gradual and compounding process. It's not magic but rather a logical progression.
How to design a influence framework around your brand?
How to define the purpose of influence in the context of your brand?
How to understand levers to influence?
How to create and filter the list of influencers that work for your brand?