The ICP Strategy & Application Workbook for B2C

Perfect Your ICP for Better Results

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Building a successful B2C business begins with understanding who your ideal customer is.

‍

The B2C ICP Strategy and Application Workbook is designed to guide you step by step in defining and leveraging your Ideal Customer Profile. With this workbook, you’ll uncover the behaviours, motivations, and goals of your most valuable customers—and learn how to align your product and marketing strategy for maximum impact.

‍

Why use this workbook?

‍

Understand Your Customers: Get a clear picture of their behavioral traits, psychographics, pain points, and goals.

‍

Align Your Strategy: Tailor your product features, messaging, and campaigns to meet your ICP’s needs.

‍

Drive Results: Focus your efforts on the customers who are most likely to buy, benefit, and stay loyal to your brand.

‍

What you’ll achieve

‍

👉🏻 A detailed ICP tailored to your business.

‍

👉🏻 Prioritised customer goals aligned with your product’s features.

‍

👉🏻 A clear understanding of how your product fits into your customer’s life.

‍

Frequently asked questions

What is a Notion template?

A Notion template is any publicly shared page in Notion that can be duplicated. They allow you to duplicate other workflows and systems that you want to use.

How to duplicate a template?

After your purchase, you will receive a template link. Open the link, then click on duplicate on the top right corner, then choose the workspace you'd like to duplicate into. If you're logged out or don't have a Notion account, you'll be prompted to sign in or create one first.

Do I need to pay for Notion to use a template?

No. You will just need a free account plan in Notion to use a template.

What is an ICP, and why do I need one?

An ICP (Ideal Customer Profile) defines the customers who benefit most from your product. It helps you focus on the right audience and drive better results.

Who is this workbook for?

This workbook is perfect for B2C businesses looking to refine their customer understanding and create targeted strategies.

Can this workbook help with marketing campaigns?

Yes, understanding your ICPs will allow you to craft campaigns that resonate with your target audience.