The ICP Strategy & Application Workbook for B2B

Streamline Your B2B Targeting

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Navigating the complexities of B2B sales and marketing becomes simpler when you know exactly who to target.

‍

The B2B ICP Strategy and Application Workbook provides you with a clear and actionable framework to define your ideal customer, align your product features with their goals, and maximise your ROI.

‍

Why Use This Workbook?

‍

Focus on the Right Companies: Identify the firmographics, usage characteristics, and challenges of your ICP.

‍

Streamline Your Strategy: Understand the personas involved in the buying journey to better target decision-makers.

‍

Drive Business Growth: Align your product’s value proposition with your customers’ functional, financial, and personal goals.

‍

What You’ll Achieve

‍

👉🏻 A complete ICP tailored to your B2B business.

‍

👉🏻 A mapped product-goal framework that ensures alignment with customer needs.

‍

👉🏻 Clarity on the key personas in the buying journey.

‍

Frequently asked questions

What is a Notion template?

A Notion template is any publicly shared page in Notion that can be duplicated. They allow you to duplicate other workflows and systems that you want to use.

How to duplicate a template?

After your purchase, you will receive a template link. Open the link, then click on duplicate on the top right corner, then choose the workspace you'd like to duplicate into. If you're logged out or don't have a Notion account, you'll be prompted to sign in or create one first.

Do I need to pay for Notion to use a template?

No. You will just need a free account plan in Notion to use a template.

What is an ICP in a B2B context?

An ICP for B2B identifies the companies most likely to benefit from your product or service.

Does this workbook address buying personas?

Yes, It helps you define key personas, including influencers, decision-makers, and blockers.

Can this be customised for my business?

Absolutely, the workbook is designed to be flexible and can be tailored to your unique needs.