Guide to defining JTBD

Position your product with clarity.

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In a competitive market, understanding your product’s role is not just important—it’s essential. Whether you’re creating a groundbreaking innovation or entering a crowded category, the way you position and communicate your product can make all the difference. That’s where this JTBD (Jobs to Be Done) Guide comes in.

This guide simplifies the process of identifying your product’s market position and defining the key "jobs" your brand must achieve to succeed.

What is this guide about?

The JTBD Guide is a step-by-step framework designed to help you:

1. Understand whether your product is creating a new market or entering an existing one.

2. Determine whether your product is a push (educational) or pull (demand-driven) offering.

3. Define your Jobs to Be Done—the strategic actions your brand must focus on to educate, differentiate, or connect with customers.

Think of this guide as your blueprint for clarifying what your product offers, how it fits into the market, and how to position it effectively.

How does this guide help?

This guide helps you in three key ways:

1. It brings clarity to your market position
By answering simple questions, you’ll understand whether you’re a category creator or competing in an existing space. This clarity ensures your efforts are focused in the right direction.

2. It turns ambiguity into action
Instead of vague ideas, this guide breaks your strategy into actionable steps. Whether your product needs to educate customers or build preference, you’ll know exactly what to do.

3. It simplifies complex decisions
Marketing and branding can feel overwhelming, but this guide makes it easy by aligning your goals with your product type. With clear frameworks and examples, you’ll know how to differentiate your product, establish trust, and connect with your audience.

What are the outcomes of using this guide?

1. A Clear Market Position: You’ll understand whether you’re building a new category or entering an existing one—and how that impacts your strategy.

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2. Defined JTBD Objectives: You’ll have a precise list of tasks your brand needs to accomplish to connect with your audience and grow your business.

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3. Actionable Strategies: You’ll leave with a plan to build awareness, establish trust, or stand out from competitors, depending on your product’s position.

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4. Alignment Across Teams: This guide ensures everyone—from marketing to product development—works towards the same strategic goals.

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Frequently asked questions

What is a Notion template?

A Notion template is any publicly shared page in Notion that can be duplicated. They allow you to duplicate other workflows and systems that you want to use.

How to duplicate a template?

After your purchase, you will receive a template link. Open the link, then click on duplicate on the top right corner, then choose the workspace you'd like to duplicate into. If you're logged out or don't have a Notion account, you'll be prompted to sign in or create one first.

Do I need to pay for Notion to use a template?

No. You will just need a free account plan in Notion to use a template.

What does JTBD mean?

JTBD stands for Jobs to Be Done. These are the critical tasks your brand needs to accomplish to educate, differentiate, or connect with your audience, depending on your product’s market position.

Is this guide suitable for both new and existing products?

Absolutely. This guide is designed for any product, whether you’re launching something brand new, entering a crowded market, or repositioning an existing offering.

How does this guide help if I’m launching a new product?

If you’re launching a new product, this guide helps you identify whether you’re creating a new category or entering an existing one. It also determines whether your product is something customers are already searching for or if you need to educate them about why they need it. This clarity drives your launch strategy.

What outcomes can I expect after completing the guide?

You’ll have a clear understanding of your product’s market position, a defined list of JTBD (Jobs to Be Done), and actionable strategies to grow your brand.