Brand Touchpoint Mapping

Map and Improve Every Customer Touchpoint

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Every interaction with your customer is an opportunity to showcase your brand and build trust. But with so many potential touchpoints—from social media ads to onboarding emails—it’s easy to lose track of where your brand needs to show up.

The Touchpoint Mapping and Prioritization Worksheet is here to help you navigate and streamline this process. Designed to guide you through mapping every stage of your customer journey, this worksheet helps you identify, evaluate, and prioritize the touchpoints that matter most.

Why Use This Worksheet?

Comprehensive Mapping: Cover every stage of the customer journey, from awareness to advocacy.
Strategic Prioritization: Focus your efforts on the touchpoints that have the biggest impact.
Actionable Planning: Build an execution plan for your high-priority touchpoints.
Better Alignment: Ensure each touchpoint reflects your brand’s identity and values.

What’s Inside?

Touchpoint Mapping Framework: Identify all the key touchpoints in your customer’s journey.
Prioritization Criteria: Score touchpoints based on impact, frequency, cost, and differentiation.
Action Plan Template: Organize tasks, timelines, and ownership for each priority touchpoint.
Performance Tracking: Monitor and optimize touchpoints to ensure continuous improvement.

How This Worksheet Helps

Optimize Your Efforts: Don’t waste time on low-impact touchpoints—focus on what matters most.
Enhance Customer Experience: Create consistent and impactful interactions at every stage.
Align Teams: Provide clarity for marketing, design, and customer support teams.

‍

Frequently asked questions

What is a Notion template?

A Notion template is any publicly shared page in Notion that can be duplicated. They allow you to duplicate other workflows and systems that you want to use.

How to duplicate a template?

After your purchase, you will receive a template link. Open the link, then click on duplicate on the top right corner, then choose the workspace you'd like to duplicate into. If you're logged out or don't have a Notion account, you'll be prompted to sign in or create one first.

Do I need to pay for Notion to use a template?

No. You will just need a free account plan in Notion to use a template.

What are customer touchpoints?

Touchpoints are any interactions a customer has with your brand, from discovering your product to post-purchase engagement.

Who should use this worksheet?

This worksheet is ideal for marketers, brand managers, and CX teams aiming to enhance customer experience.

How does this help with prioritization?

The worksheet includes a prioritization framework based on criteria like impact, frequency, and feasibility, so you focus on high-impact touchpoints.

Can this be used for any industry?

Yes! The worksheet is designed to be flexible and works across industries, whether you’re in e-commerce, SaaS, or hospitality.

Do I need a team to use this worksheet?

Not necessarily. While it’s helpful to collaborate, individuals can also use this worksheet to map and prioritize touchpoints