Defining Your Brand’s Visual Identity

Shape the way your brand looks

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Your brand’s visual identity is the first thing your audience notices—it’s what sparks recognition, trust, and emotion. But how do you ensure your brand's look is consistent, memorable, and aligned with your goals? That’s where this workbook comes in.

This guide helps you define your brand’s "look and feel" in a structured, actionable way. Whether you’re starting from scratch or refining an existing identity, this workbook equips you with the tools to design a brand that resonates.

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Why Is Defining Your Brand’s Look Important?

Your brand’s look isn’t just about being pretty—it’s about creating a visual experience that communicates your values, connects with your audience, and sets you apart. This workbook ensures you:

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👉🏻 Stay consistent across all customer touch points.

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👉🏻 Build recognition through a cohesive aesthetic.

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👉🏻 Align your visuals with your brand’s personality and goals.

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By investing time in defining your brand’s look, you’re setting the foundation for stronger connections with your audience.

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What Does This Workbook Help You Achieve?

This workbook is designed to simplify and demystify the process of defining your brand’s look and feel. By using it, you’ll:

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1. Define your brand’s visual personality.‍

Pinpoint the key traits and emotions that your brand should evoke.

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2. Connect emotions to design.‍

Turn adjectives and ideas into tangible design elements like colours, fonts, and imagery.

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3. Iterate and refine.‍

Test and evolve your brand’s aesthetic over time for a cohesive and polished identity.

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Whether you’re launching a new business, rebranding, or aligning your visual identity across touchpoints, this workbook gives you the clarity and structure to do it right.

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Frequently asked questions

What is a Notion template?

A Notion template is any publicly shared page in Notion that can be duplicated. They allow you to duplicate other workflows and systems that you want to use.

How to duplicate a template?

After your purchase, you will receive a template link. Open the link, then click on duplicate on the top right corner, then choose the workspace you'd like to duplicate into. If you're logged out or don't have a Notion account, you'll be prompted to sign in or create one first.

Do I need to pay for Notion to use a template?

No. You will just need a free account plan in Notion to use a template.

Why is it important to define my brand’s "look and feel"?

Your brand’s look and feel shape how people perceive your business at first glance. A well-defined visual identity helps create trust, recognition, and emotional connections with your audience.

How does this workbook help with my brand’s visual identity?

The workbook provides a step-by-step process to select adjectives that define your brand’s personality and translate them into design elements like colors, fonts, and imagery. It ensures your visuals align with your brand’s goals.

What are brand adjectives, and how do I choose them?

Brand adjectives describe your brand’s personality in visual terms (e.g., modern, vibrant, elegant). The workbook includes guiding questions and a pre-defined list to help you choose adjectives that align with your goals.