A Guide to Understanding Your Product

Simplify your product’s story for impact.

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In a world where customers are bombarded with endless options, the key to standing out is understanding your product inside and out.

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Whether you’re building a new brand, crafting a marketing strategy, or refining your pitch, everything starts with a solid grasp of what your product truly offers.

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What is this guide about?

This template is a guided framework that helps you break down your product in a way that’s practical, actionable, and designed to uncover its unique value. The template takes you through a structured process to move beyond what your product does to why it matters to your customers.

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The result?

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A crystal-clear understanding of your product that becomes the foundation for effective marketing, sales, and branding.

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Why do you need this guide?

1. Connect features to real value

Customers don’t buy features—they buy solutions. While it’s tempting to list what your product does, the real magic happens when you translate those features into tangible benefits that matter to your audience. This guide helps you bridge that gap.

2. Align your team’s understanding

Whether you’re a one-person team or part of a larger organisation, this guide ensures everyone is on the same page. It provides a shared framework for understanding and communicating your product, leading to stronger, more consistent messaging.

3. Simplify complex ideas

Not every product is straightforward. Some have technical features that are hard to explain or benefits that aren’t immediately obvious. This guide helps simplify those ideas, making your product easier to communicate and market effectively.

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How this guide helps you

Here’s how this guide will transform the way you think about your product:

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Clarity: Break down your product into its core components and understand what makes it valuable to customers.

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Focus: Identify the aspects of your product that truly resonate with your audience, allowing you to prioritize messaging.

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Confidence: Gain the tools to explain your product clearly and compellingly, whether you’re talking to customers, investors, or your team.

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Frequently asked questions

What is a Notion template?

A Notion template is any publicly shared page in Notion that can be duplicated. They allow you to duplicate other workflows and systems that you want to use.

How to duplicate a template?

After your purchase, you will receive a template link. Open the link, then click on duplicate on the top right corner, then choose the workspace you'd like to duplicate into. If you're logged out or don't have a Notion account, you'll be prompted to sign in or create one first.

Do I need to pay for Notion to use a template?

No. You will just need a free account plan in Notion to use a template.

What does this template help me achieve?

This template helps you clearly define your product’s purpose, understand its value from your customer’s perspective, and connect features to meaningful benefits.

How does this template help me understand my product?

This template provides a structured way to analyze your product by breaking it down into features, why those features matter to your customers, and the benefits they deliver. It helps you move beyond the technical details to focus on the value your product brings.

Who should use this template?

This template is for anyone who wants a clearer understanding of their product’s value. Whether you’re a small business owner, a startup founder, a marketer, or a product manager, this framework is designed to help you connect your product to your customers’ needs.

Can this template work for services instead of products?

Yes, it’s equally effective for services. Instead of listing product features, you can outline your key offerings, why they matter to your clients, and the benefits they deliver.