Brand Footprint Worksheet

Build a Brand That Stands Out

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Creating a cohesive and impactful brand isn’t just about a great logo or catchy tagline—it’s about consistency. Your brand footprint is the blueprint for how your brand looks, speaks, and behaves across every touchpoint. It ensures that your brand leaves the same impression whether a customer sees your ad, interacts with your product, or chats with your support team.
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Imagine if every decision—from social media posts to customer service interactions—didn’t need micromanagement because everyone in your organization had a clear guide to follow. That’s the power of a well-defined brand footprint.
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What is a Brand Footprint?

Your brand footprint is your brand’s visual, verbal, and behavioral identity in action. It answers three critical questions:
1️⃣ How does your brand look? – Visual identity elements like logo, colors, typography, and packaging.
2️⃣ How does your brand speak? – Voice, tone, and language choices across all communication channels.
3️⃣ How does your brand behave? – Policies and decisions that reflect your brand’s values and impact.
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It’s not just about defining who you are—it’s also about defining who you are not. This clarity creates a filter for decision-making and ensures that every touchpoint feels authentic and aligned.

Why Use This Workbook?

The workbook is designed to be interactive and collaborative. It includes:

Prompts to help you define your brand’s identity.
Tables for tracking consistency across touchpoints.
Sections for scenario simulations to ensure your brand footprint works in real-life situations.
Feedback spaces to refine your footprint over time.

By using this tool, you can align your team, empower decision-making, and create a brand experience that feels seamless and intentional.

Take the First Step Towards a Cohesive Brand

Building a consistent and impactful brand doesn’t have to be overwhelming. The Brand Footprint Workbook is your step-by-step guide to defining who you are and ensuring that your brand shows up authentically, every time.

Ready to get started? 🚀 Access the Brand Wedge workbook and build a brand your customers will remember.

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Frequently asked questions

What is a Notion template?

A Notion template is any publicly shared page in Notion that can be duplicated. They allow you to duplicate other workflows and systems that you want to use.

How to duplicate a template?

After your purchase, you will receive a template link. Open the link, then click on duplicate on the top right corner, then choose the workspace you'd like to duplicate into. If you're logged out or don't have a Notion account, you'll be prompted to sign in or create one first.

Do I need to pay for Notion to use a template?

No. You will just need a free account plan in Notion to use a template.

What exactly is a brand footprint?

A brand footprint is your brand’s personality in action—how it looks, speaks, and behaves across every customer touchpoint. It ensures your brand is consistent, recognizable, and authentic.

Why is defining a brand footprint important?

A well-defined brand footprint empowers your team to make decisions without needing constant approvals. It creates consistency across touchpoints, making your brand more recognizable and trustworthy to customers.

How does the workbook help with my brand footprint?

The workbook provides a structured framework for defining your brand’s look, speak, and behave. It also helps you map these elements to specific touchpoints and test their effectiveness.

Can this workbook be used for any type of brand?

Absolutely! Whether you’re a startup, an established brand, or even a personal brand, the workbook is adaptable to help define and refine your identity.

How often should I revisit my brand footprint?

Your brand footprint should evolve with your audience and market. We recommend revisiting it every 6–12 months or after major changes in strategy or branding.