Core Value Proposition WorkBook

Create a clear, compelling value prop.

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The Core Value Proposition Workbook is your roadmap to defining the heart of your brand. A strong value proposition clearly explains why your product exists, who it’s for, and why customers should choose it over alternatives. This workbook makes it simple to identify your audience’s needs, understand your market, and articulate your product’s unique benefits—all in a concise and actionable statement.

What Is This Workbook About?

This workbook is designed to help you craft a Core Value Proposition (CVP)—the one-liner that serves as the foundation for your brand. It guides you through a step-by-step process to:

Understand your audience and their needs.
Identify what sets your product apart.
Communicate your product’s value clearly and effectively.

Whether you’re launching a new product, rebranding, or refining your messaging, this workbook provides the tools to ensure your value proposition resonates with your audience.

Why Is This Workbook Important?

Your CVP is more than just a tagline—it’s the backbone of your marketing, sales, and product strategies. This workbook helps you:

Clarify your product’s value so customers immediately understand why it’s relevant to them.
Align your team around a single statement that defines your brand’s purpose.
Drive decisions about messaging, positioning, and product priorities.

With this workbook, you’ll gain clarity and confidence in how you present your product to the world.

What Will You Achieve?

By the end of this workbook, you’ll have:

A deep understanding of your customers’ needs, motivations, and challenges.
A clear and concise value proposition tailored to your audience.
A foundation for creating aligned and impactful marketing strategies.

This workbook is a game-changer for anyone looking to simplify their messaging and communicate their product’s value effectively.

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Frequently asked questions

What is a Notion template?

A Notion template is any publicly shared page in Notion that can be duplicated. They allow you to duplicate other workflows and systems that you want to use.

How to duplicate a template?

After your purchase, you will receive a template link. Open the link, then click on duplicate on the top right corner, then choose the workspace you'd like to duplicate into. If you're logged out or don't have a Notion account, you'll be prompted to sign in or create one first.

Do I need to pay for Notion to use a template?

No. You will just need a free account plan in Notion to use a template.

What is a core value proposition?

A core value proposition is a short statement that communicates who your product is for, what problem it solves, and why it’s better than alternatives.

Who is this workbook for?

This workbook is for entrepreneurs, marketers, product managers, or anyone responsible for defining or refining their brand messaging.

How does this workbook help me craft a value proposition?

It walks you through a series of structured questions and templates to gather insights about your audience, market, and product. These insights are then combined into a concise statement using an easy-to-follow template.