Branding Brief Template

Streamline Your Branding Process with Clarity and Purpose

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When it comes to building a standout brand, the foundation of success lies in having a clear and comprehensive branding brief. Whether you’re launching a new brand or refreshing an existing one, a well-crafted brief ensures alignment across teams, consistency across touchpoints, and clarity for all stakeholders.

Our Branding Brief Template simplifies this process, giving you the tools to articulate your goals, define your audience, and communicate your brand’s unique identity to agencies, designers, or internal teams. Think of it as the blueprint that turns ideas into a cohesive brand strategy.

Why Use Our Branding Brief Template?

1️⃣ Clarity Across Stakeholders
Align everyone—your team, designers, and agencies—on the vision, goals, and scope of the project.

2️⃣ Consistency Across Touchpoints
Lay the groundwork for a brand identity that’s consistent across all customer interactions.

3️⃣ Actionable Insights
Define deliverables, timelines, and budgets with precision to ensure smooth execution.

4️⃣ Save Time
By answering the right questions upfront, you’ll minimize back-and-forth and maximize efficiency.

What’s Included in the Template?

🔹 Business Overview: Context about your company, industry, and objectives.
🔹 Project Goals: Define success and outline key deliverables.
🔹 Target Audience: Craft customer personas to understand who you’re speaking to.
🔹 Brand Strategy: Identify your positioning, values, and messaging.
🔹 Competitor Analysis: Map out how you compare to others in your space.
🔹 Timelines and Budgets: Set realistic expectations for deadlines and resources.

Whether you’re rebranding or starting fresh, this template ensures your branding project runs smoothly and delivers impactful results.

Take the guesswork out of branding with our Branding Brief Template. It’s the ultimate tool to help you define your brand’s identity, align stakeholders, and execute with confidence.

🚀 Download the Template to get started and build a brand that truly stands out.

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Frequently asked questions

What is a Notion template?

A Notion template is any publicly shared page in Notion that can be duplicated. They allow you to duplicate other workflows and systems that you want to use.

How to duplicate a template?

After your purchase, you will receive a template link. Open the link, then click on duplicate on the top right corner, then choose the workspace you'd like to duplicate into. If you're logged out or don't have a Notion account, you'll be prompted to sign in or create one first.

Do I need to pay for Notion to use a template?

No. You will just need a free account plan in Notion to use a template.

What is a branding brief?

A branding brief is a document that outlines the goals, audience, strategy, and deliverables for a branding project. It provides clear direction for teams and ensures alignment on the brand’s vision.

Who should use this template?

This template is ideal for startups, established companies rebranding, marketing teams, and even personal brands looking for professional alignment.

How detailed should my branding brief be?

It depends on your project scope. This template guides you to provide enough detail to ensure clarity without overwhelming your team or agency.

Can I use this template for a small project?

Yes! The template is flexible, so you can scale it up or down depending on the complexity of your branding needs.

What makes this template different?

Our template is interactive and designed for Notion, making it easy to collaborate with your team, track progress, and refine your branding process in real-time.