Essays to widen your perspectives

What is Jobs To Be Done? (With Frameworks & Examples 🤘🏼)

This quick guide explains the concept of Jobs To Be Done along with frameworks and examples for both B2B, B2C products.

What is DAU? + DAU stats from the top social products around the world 🌎

Daily Active Users (DAU) is the count of users who perform a certain action on your app every single day. But how do you define that action and how do you measure DAU? We’ve explained all that in this detailed guide to DAU

Feature Usage metrics + 4 reasons why it’s important 🚀

This guide explains the concept of Feature Usage Metrics and the different ways to measure them. We’ve also added four key reasons to measure Feature Usage Metrics in your product

Growth Product Manager - Responsibilities & how to become one!

There are two types of problems inside any product org - User & Business problems. A Growth Product Manager fundamentally focuses on solving business problems - acquire more users, retain acquired users or monetise them.

Is Meesho Set To Become The Flipkart Of Tier 2+ Cities In India?

Here’s a deep dive into Meesho’s Business Model And Growth Strategy. This will help you understand how Meesho is set to become the Flipkart for Tier 2+ cities in India

The Inshorts ad revenue design to $100 million

Learn how ad monetization works with a case study on Inshorts, a news media start-up from India.

Weekend Recap #1

Building Communities Part 2: Benefits & Risks & Solutions

The benefits of having a community, the risks associated with it and ways to mitigate risk

Why should you join any community?

You will hardly find anyone online or offline who advises against joining a community. Most will even give you the “intrinsic motivators” pitch.