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Jargon Dictionary

Simplifying all the jargons in the growth, product, & the like domains

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What is a marketing funnel? + 2 types of funnels 💪🏼

What is a marketing funnel? + 2 types of funnels 💪🏼

We have explained the concept of a marketing funnel with two example - AIDA & TOFU, MOFU, BOFU. These concepts will help you understand why a marketing funnel is important for your business.

Bounce rate

Bounce rate

Learn the definition and meaning of Bounce rate along with an example

Customer Acquisition Cost

Customer Acquisition Cost

Learn the definition and meaning of CAC along with an example

Product Market Fit (PMF)

Product Market Fit (PMF)

Learn the definition and meaning of PMF along with an example

Conversion funnel

Conversion funnel

Learn the definition and meaning of Conversion funnel along with an example

Customer Segment

Customer Segment

Learn the definition and meaning of Customer Segment along with an example

Churn rate

Churn rate

Learn the definition and meaning of Churn rate along with an example

Average Revenue Per User (ARPU)

Average Revenue Per User (ARPU)

Learn the definition and meaning of ARPU along with an example