TEMPLATES
A guide to understanding your product
Framework to clarify product story and communicate value for any offering.
Activation Metrics Guide
Dashboard to track and improve activation metrics during user onboarding.
Airbnb’s Product Spec Template
Product specification template inspired by Airbnb’s planning process.
Airtable’s PRD Template
PRD template structured as per Airtable’s objectives, constraints, and user experience focus.
Amazon’s Press Release
Press release template using Amazon’s working backwards product development approach.
Asana’s Product Spec Template
PRD template reflecting Asana’s methodology for defining features and requirements.
Atlassian’s PRD Template
Product requirements template based on Atlassian’s user-centric approach.
Audience Segmentation Guide for Engagement
Guide for segmenting and engaging audiences to drive higher engagement.
B2B Buyer Persona Template
Template to build effective B2B buyer personas for targeted alignment.
BookMyShow ICP Template
Template for defining and prioritizing BookMyShow’s ideal customer profiles.
BookMyShow Onboarding Teardown
Template to analyze and optimize BookMyShow’s onboarding process for better engagement.
Brand Book Template
Brand book template with editable sections for consistent brand documentation.
Brand Footprint Worksheet
Worksheet to map and build a distinctive brand footprint in the market.
Brand Touchpoint Mapping
Template for mapping and improving every customer touchpoint with the brand.
Brand Wedge Builder
Builder for articulating and validating a brand’s core identity elements.
Branding Brief Template
Branding brief template for streamlining the branding process.
Business Requirement Document
Business requirements document template for capturing and aligning project needs.
Buyer Persona Template
Template to create actionable buyer personas for marketing and product teams.
Canva ICP Template
Canva ICP template to define and prioritize Canva’s key customer segments.
Capitalisation Table
Capitalization table template to track and manage company ownership stakes.
Career page Template
Career page template designed to attract talent with compelling storytelling and visuals.
Channel Comparison Matrix
Matrix for comparing and selecting the most effective marketing or sales channels.
Channel Prioritisation Framework
Framework to prioritize channels based on growth stage and business goals.
ChatGPT Prompts for D2C
Collection of ChatGPT prompts tailored for D2C brands to streamline content creation.
ChatGPT Prompts For Marketing
ChatGPT prompt pack for marketing, including social media, email, and SEO use cases.
ChatGPT Prompts for Marketing v2
Expanded set of ChatGPT prompts for marketing v2, covering 80+ scenarios.
ChatGPT Prompts for PMs v2
Prompt collection for product managers to support documentation and ideation.
ChatGPT Prompts for PMs
ChatGPT prompts for enhancing product management tasks and workflows.
ChatGPT Prompts for Recruitment & HR
Prompt templates for streamlining HR and recruitment processes.
ChatGPT Prompts for User Research & Insights
Prompt set for in-depth user research and insights generation.
Churn Analysis Workbook
Workbook for analyzing churn and identifying retention strategies.
Coda’s PRD Template
PRD template based on Coda’s structured product management workflow.
GrowthX Competitive Analysis Doc
Competitive analysis template for benchmarking and strategy development.
Competitor Analysis Template
Template for competitor analysis to uncover strengths and market opportunities.
Content Loop Framework
Framework for creating content loops that drive ongoing engagement and growth.
Content Strategy Template
Content strategy template to transform content into a scalable growth engine.
Core Value Proposition WorkBook
Workbook for crafting a clear and compelling core value proposition.
CRED ICP Template
CRED ICP template for mapping ideal fintech customer profiles.
Customer Churn Tracker
Tracker template for monitoring customer churn and identifying trends.
Defining Your Brand’s Visual Identity
Worksheet for defining and evolving a brand’s visual identity.
Engagement Framework Selection Template
Template for selecting the right engagement framework for a product or service.
Engagement Factsheet
Factsheet template to consolidate key engagement FAQs and information.
Engagement & Retention Metrics Tracker + Checklist
Tracker and checklist template for monitoring engagement and retention metrics.
Figma’s PRD Template
PRD template based on Figma’s approach to product planning and launch.
Flipkart’s PRD Template
Flipkart PRD template for maximizing product development success.
ICP Template For Retail
ICP template for retail brands to refine and focus on key customer profiles.
Go to Market Strategy for Ed-tech
Go-to-market strategy template tailored for ed-tech product launches.
Go to Market Strategy for Fintech
Go-to-market strategy template for fintech products, covering all marketing aspects.
Growth Funnel Mapping Tool
Tool for mapping the customer journey from awareness to conversion.
Growth PM Resume
Resume template for growth product managers seeking impactful roles.
Patience—you’re about to be impressed.