Brand Footprint Worksheet

Build a Brand That Stands Out

Creating a cohesive and impactful brand isn’t just about a great logo or catchy tagline—it’s about consistency. Your brand footprint is the blueprint for how your brand looks, speaks, and behaves across every touchpoint. It ensures that your brand leaves the same impression whether a customer sees your ad, interacts with your product, or chats with your support team. ‍

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What is a Brand Footprint?

Your brand footprint is your brand’s visual, verbal, and behavioral identity in action. It answers three critical questions: 1️⃣ How does your brand look? – Visual identity elements like logo, colors, typography, and packaging. 2️⃣ How does your brand speak? – Voice, tone, and language choices across all communication channels. 3️⃣ How does your brand behave? – Policies and decisions that reflect your brand’s values and impact. ‍

It’s not just about defining who you are—it’s also about defining who you are not. This clarity creates a filter for decision-making and ensures that every touchpoint feels authentic and aligned.Why Use This Workbook?

The workbook is designed to be interactive and collaborative. It includes: Prompts to help you define your brand’s identity.Tables for tracking consistency across touchpoints.Sections for scenario simulations to ensure your brand footprint works in real-life situations.Feedback spaces to refine your footprint over time. By using this tool, you can align your team, empower decision-making, and create a brand experience that feels seamless and intentional.

Take the First Step Towards a Cohesive Brand

Building a consistent and impactful brand doesn’t have to be overwhelming. The Brand Footprint Workbook is your step-by-step guide to defining who you are and ensuring that your brand shows up authentically, every time. Ready to get started? 🚀 Access the Brand Wedge workbook and build a brand your customers will remember. ‍ ‍