FREE TEMPLATE

Airbnb’s Product Spec Template

Product development guided by audience-focused approach brings you closer to your ultimate goal.

This template is designed to outline and communicate the essential elements of a product idea. It serves as a guide for teams to ensure all aspects of the product are considered, from identifying the problem it aims to solve to defining the target audience. This template facilitates collaboration across departments, ensuring everyone is aligned on the project’s goals and execution strategy.

GrowthX

GrowthX

This is built for

Product Managers

Lead product initiatives and require a structured way to define product requirements, goals, and scope for development teams.

Development Teams

Need clear specifications and requirements to build features accurately and efficiently according to the product vision.

Designers

Require context on user problems and product goals to create effective and user-centered design solutions collaboratively.

What is the Airbnb Product Spec Template?

This template is designed to outline and communicate the essential elements of a product idea. It serves as a guide for teams to ensure all aspects of the product are considered, from identifying the problem it aims to solve to defining the target audience. This template facilitates collaboration across departments, ensuring everyone is aligned on the project’s goals and execution strategy.

How Does the Airbnb Product Spec Template Help?

  1. Clear Problem Identification
The template begins with a focused problem statement, which clarifies what issue the product addresses. This ensures that the team is aligned on the core challenge, guiding discussions and decisions throughout the product development process.
  1. Audience Definition
By identifying the Ideal Customer Profiles (ICPs), teams can tailor the product’s features and marketing strategies to meet the specific needs of target users. This alignment helps in creating a more relevant and impactful product.
  1. Structured Execution Plan
The template outlines key elements such as the "What?" and "How?" sections, prompting teams to think through the product’s functionality and execution strategy. This structured approach minimises ambiguity and fosters a clear path from concept to launch.
  1. Milestones and Feedback
With a section dedicated to milestones and open questions, the template encourages continuous communication and feedback within the team. This ensures that potential issues are addressed early, keeping the project on track.
  1. Task Management Integration
The template links to a task management table, allowing teams to keep track of action items and responsibilities. This integration supports accountability and ensures that the project progresses smoothly towards its goals.

How to Use This Template in Your Workflow

Step 1: Version Control Document the version history at the top of the template to track changes and updates made to the spec over time. Step 2: Project Team Identify and list the project team members, specifying their roles and providing contact points for clarifications on different aspects of the project. Step 3: Problem Definition Clearly outline the problem your product aims to solve. Provide evidence or insights that demonstrate the significance of this problem and why it is worth addressing. Step 4: Audience Identification Define your Ideal Customer Profiles (ICPs) using the provided table. This helps in understanding who will benefit from the product and ensures the product is tailored to meet their needs. Step 5: Conceptualisation Describe what the product will roughly look like. Utilise visual aids like mind maps or diagrams to help visualise the project concept for better understanding. Step 6: Execution Strategy Outline how the product will be executed. Include wireframes and other execution steps to manifest your ideas clearly and guide the development process. Step 7: Timeline and Milestones Establish when the product is expected to ship and detail the major milestones throughout the development process to keep the project on track. Step 8: Team Feedback Provide a section for team members to list any questions or feedback regarding the spec. This fosters collaboration and ensures all team members are aligned.

Airbnb’s Product Spec Template

Product development guided by audience-focused approach brings you closer to your ultimate goal.

Download Airbnb’s Product Spec Template

  • Define product vision clearly always.
  • Align team on product goals.
  • Structure product development process effectively.
  • Ensure audience focus from start.
  • Manage tasks and milestones efficiently.

Frequently Asked Questions

This template is used to outline and communicate all the essential details of a product idea, helping teams understand the product’s purpose, target audience, and execution plan. It keeps everyone aligned on the project goals.
The template includes a section to define your Ideal Customer Profiles (ICPs). This helps tailor the product to meet the specific needs of your target audience, ensuring that the product resonates with the right users.
Milestones help track the progress of the product development process. They ensure that the project stays on schedule by setting key dates for specific tasks and phases of the product build.
At the top of the template, there’s a section to document version history. This tracks changes and updates made to the product spec over time, ensuring everyone is aware of the latest modifications.

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