FREE TEMPLATE
Channel Comparison Matrix
A structured way to evaluate and prioritize customer acquisition channels.
Customer acquisition is the backbone of growth. This template helps you evaluate and prioritize channels by comparing key factors for your specific market and goals.
GrowthX
This is built for
Marketing Managers
Responsible for selecting and optimizing channels to meet customer acquisition targets within budget constraints.
Growth Hackers
Experimenting with various channels to find the most effective and scalable ways to grow the user base.
Startup Founders
Need to make strategic decisions about where to invest limited resources for maximum customer acquisition impact.
Channel Comparison Matrix
A structured way to evaluate and prioritize customer acquisition channels.
Download Channel Comparison Matrix
- Evaluate channels based on cost.
- Compare potential reach and scale.
- Assess alignment with target audience.
- Estimate time to see results.
- Prioritize based on business goals.
Frequently Asked Questions
Who should use this Customer Acquisition Channel Comparison Matrix?
This matrix is designed for digital-first businesses, particularly in the APAC region, looking for a structured way to evaluate and prioritize acquisition channels.
How do I customize the matrix for my business?
The matrix comes with a customization guide. Adjust the ratings and notes for each channel based on your specific market, budget, and audience needs to get a personalized view.
How often should I update this matrix?
We recommend updating the matrix every quarter. Market conditions, customer behavior, and your business goals can change, so keeping it current ensures you’re always using the best channels.
Can I use this matrix to experiment with new channels?
Absolutely! The matrix is a great tool for testing new channels. Start with small test campaigns to gather data, then update the matrix based on actual performance.
Why is this matrix tailored for India?
India has unique characteristics—like high mobile usage and strong word-of-mouth influence. This matrix considers these factors, making it more relevant and practical for businesses in this region.
Patience—you’re about to be impressed.