FREE TEMPLATE
Engagement Framework Selection Template
The Ultimate Engagement Framework Template
Engagement metrics can make or break a product's growth.
GrowthX
This is built for
Product Managers
Seeking structured methods to define and track meaningful user engagement metrics for product growth and long-term success.
Growth Marketers
Needing tools to identify key engagement levers and optimize campaigns based on user interaction data and core value delivery.
Data Analysts
Looking for frameworks to analyze user behavior patterns, identify North Star Metrics, and report on product engagement effectively.
Engagement Framework Selection Template
The Ultimate Engagement Framework Template
Download Engagement Framework Selection Template
- Identify your North Star Metric.
- Select meaningful engagement metrics.
- Align your team on goals.
- Track product success effectively.
- Adapt strategy for growth stages.
Frequently Asked Questions
What is a North Star Metric, and why is it important?
A North Star Metric (NSM) is the one key metric that best captures the core value your product delivers to users. It serves as a long-term success indicator and helps align teams around a common goal, focusing their efforts on what matters most for growth.
How does the Length, Depth, and Breadth framework help in choosing engagement metrics?
This framework breaks down engagement into three core dimensions: Length (time), Depth (interaction quality), and Breadth (user reach). By evaluating each dimension, you can pinpoint which metrics reflect meaningful engagement, making it easier to identify the best North Star Metric for your product.
Who should use this engagement framework template?
This template is ideal for product managers, growth marketers, and data analysts who want a structured way to select metrics that drive meaningful engagement and long-term success. It’s especially helpful for early-stage products or teams refining their growth strategy.
Can I use this template for different types of products or industries?
Absolutely! The framework is flexible and can be adapted to suit any digital product, whether it’s a mobile app, SaaS tool, or e-commerce platform. Simply define metrics that are relevant to your product’s unique engagement model.
How often should I update my North Star Metric and benchmarks?
Your North Star Metric should be stable over time, as it reflects your product’s core value. However, benchmarks and supporting metrics should be reviewed regularly—typically quarterly or semi-annually—to adjust for growth stages and evolving goals.
Patience—you’re about to be impressed.