FREE TEMPLATE

Engagement & Retention Metrics Tracker + Checklist

Track & Optimise User Engagement

Tracking engagement and retention (E&R) metrics is the key to understanding how users interact with your product, why they stay, and what drives them away.

GrowthX

GrowthX

This is built for

Product Teams

Needing a structured tool to define, track, and analyze key engagement and retention metrics for product improvement.

Data Analysts

Looking for a framework to extract actionable insights from E&R data and report findings consistently across teams.

Growth Managers

Seeking a checklist and tracker to prioritize impactful KPIs, assign ownership, and drive growth initiatives effectively.

How to Get Started

1. Download the Tracker ‍Get the template and open it in your notion workspace ‍ 2. Customise Your Metrics‍ Define what success looks like for your product by filling in the “Your Product Definition” column for each metric. ‍ 3. Assign Ownership‍ Use the “Owner” field to delegate responsibility for tracking and improving each metric. ‍ 4. Analyse and Act‍ Review the “Insights Gained” and “Next Action Plan” sections to determine what steps to take next. ‍ 5. Iterate Over Time‍ Revisit your metrics regularly to ensure they still align with your goals and your product’s growth stage. ‍

What Is the Engagement and Retention Metric Tracker?

This tracker is a structured, actionable tool designed to help you measure the success of your product. It goes beyond simply listing metrics—it gives you a framework to: ‍ → Define key metrics tailored to your product. ‍ → Understand why each metric is important and how to use it. ‍ → Extract actionable insights to improve user engagement and retention. ‍ → Assign responsibility and track progress across teams. ‍

Why Should You Use This Tracker?

  1. The tracker turns raw data into clear, actionable steps for growth.
  2. With defined ownership and clarity, everyone works toward the same goals.
3. By defining each metric explicitly, you eliminate confusion and ensure consistent reporting across teams. 4. It prevents metric overload by helping you prioritise only the most impactful KPIs.

Engagement & Retention Metrics Tracker + Checklist

Track & Optimise User Engagement

Download Engagement & Retention Metrics Tracker + Checklist

  • Define key metrics tailored now.
  • Understand why each metric matters.
  • Extract actionable retention insights.
  • Assign ownership for accountability.
  • Prioritize impactful growth KPIs.

Frequently Asked Questions

Start by aligning metrics with your business goals. If your focus is growth, track metrics like DAU, WAU, or sign-ups. For retention, focus on churn rate, customer retention rate (CRR), or NPS. The tracker includes examples to guide you.
This tracker is beginner-friendly. Each metric includes examples, definitions, and a “Why It Matters” section to help you understand its relevance and usage.
The tracker includes a “Tracking Frequency” column to guide you. Metrics like DAU might require weekly tracking, while others like ARR are better reviewed quarterly.
Absolutely! The tracker is scalable and designed to evolve with your product. Add new metrics, redefine goals, or adjust action plans as needed.

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