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Guide to defining JTBD

Position your product with clarity.

In a competitive market, understanding your product’s role is not just important—it’s essential. Whether you’re creating a groundbreaking innovation or entering a crowded category, the way you position and communicate your product can make all the difference. That’s where this JTBD (Jobs to Be Done) Guide comes in.

GrowthX

GrowthX

This is built for

Product Strategists

Seeking a framework to clarify market position, understand product role (push vs. pull), and define strategic brand actions (JTBD).

Marketers

Needing a guide to differentiate products, establish trust, and connect with audiences by aligning goals with product type.

Startup Teams

Looking for a blueprint to simplify complex branding decisions and ensure alignment across teams on strategic JTBD objectives.

What is this guide about?

The JTBD Guide is a step-by-step framework designed to help you:

  1. Understand whether your product is creating a new market or entering an existing one.
  2. Determine whether your product is a push (educational) or pull (demand-driven) offering.
  3. Define your Jobs to Be Done—the strategic actions your brand must focus on to educate, differentiate, or connect with customers.
Think of this guide as your blueprint for clarifying what your product offers, how it fits into the market, and how to position it effectively.

How does this guide help?

This guide helps you in three key ways: 1. It brings clarity to your market position By answering simple questions, you’ll understand whether you’re a category creator or competing in an existing space. This clarity ensures your efforts are focused in the right direction. 2. It turns ambiguity into action Instead of vague ideas, this guide breaks your strategy into actionable steps. Whether your product needs to educate customers or build preference, you’ll know exactly what to do. 3. It simplifies complex decisions Marketing and branding can feel overwhelming, but this guide makes it easy by aligning your goals with your product type. With clear frameworks and examples, you’ll know how to differentiate your product, establish trust, and connect with your audience.

What are the outcomes of using this guide?

1. A Clear Market Position: You’ll understand whether you’re building a new category or entering an existing one—and how that impacts your strategy. ‍ 2. Defined JTBD Objectives: You’ll have a precise list of tasks your brand needs to accomplish to connect with your audience and grow your business. ‍ 3. Actionable Strategies: You’ll leave with a plan to build awareness, establish trust, or stand out from competitors, depending on your product’s position. ‍ 4. Alignment Across Teams: This guide ensures everyone—from marketing to product development—works towards the same strategic goals. ‍

Guide to defining JTBD

Position your product with clarity.

Download Guide to defining JTBD

  • Clarify your product's market position.
  • Define strategic Jobs To Be Done.
  • Determine push vs. pull strategy.
  • Develop actionable growth plans.
  • Align teams on strategic goals.

Frequently Asked Questions

JTBD stands for Jobs to Be Done. These are the critical tasks your brand needs to accomplish to educate, differentiate, or connect with your audience, depending on your product’s market position.
Absolutely. This guide is designed for any product, whether you’re launching something brand new, entering a crowded market, or repositioning an existing offering.
If you’re launching a new product, this guide helps you identify whether you’re creating a new category or entering an existing one. It also determines whether your product is something customers are already searching for or if you need to educate them about why they need it. This clarity drives your launch strategy.
You’ll have a clear understanding of your product’s market position, a defined list of JTBD (Jobs to Be Done), and actionable strategies to grow your brand.

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