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The ICP Strategy & Application Workbook for B2B

Streamline Your B2B Targeting

Navigating the complexities of B2B sales and marketing becomes simpler when you know exactly who to target.

GrowthX

GrowthX

This is built for

B2B Sales Teams

Identify and focus outreach efforts on companies that fit the ideal customer profile. Understand decision-maker personas and their goals.

B2B Marketers

Develop targeted campaigns and messaging based on ICP firmographics and challenges. Align product value proposition with customer needs.

Business Development Managers

Define strategic partnerships and market segments by understanding the characteristics of ideal client companies and their buying journey.

Why Use This Workbook?

‍ Focus on the Right Companies: Identify the firmographics, usage characteristics, and challenges of your ICP. ‍ Streamline Your Strategy: Understand the personas involved in the buying journey to better target decision-makers. ‍ Drive Business Growth: Align your product’s value proposition with your customers’ functional, financial, and personal goals. ‍

What You’ll Achieve

‍ 👉🏻 A complete ICP tailored to your B2B business. ‍ 👉🏻 A mapped product-goal framework that ensures alignment with customer needs. ‍ 👉🏻 Clarity on the key personas in the buying journey. ‍

The ICP Strategy & Application Workbook for B2B

Streamline Your B2B Targeting

Download The ICP Strategy & Application Workbook for B2B

  • Define your ideal B2B company.
  • Identify key firmographic characteristics.
  • Understand customer challenges and needs.
  • Map out buying journey personas.
  • Align product value with goals.

Frequently Asked Questions

An ICP for B2B identifies the companies most likely to benefit from your product or service.
Yes, It helps you define key personas, including influencers, decision-makers, and blockers.
Absolutely, the workbook is designed to be flexible and can be tailored to your unique needs.

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Explore Templates

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Template for mapping and improving every customer touchpoint with the brand.

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Go-to-market document template with sections for strategy and tactical planning.

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Zepto ICP template for defining and prioritizing ideal customer profiles for Zepto.

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Workbook for planning, executing, and measuring SEO strategies and campaigns.

Ultimate Pricing Page Guide

Guide to building high-converting pricing pages for products and services.

Ultimate Guide to Finding the Right ICP for B2B

Comprehensive guide to identifying the right ICP for B2B businesses, with frameworks and examples.

The ICP Strategy & Application Workbook for B2C

Workbook for developing and applying ICP strategy in B2C contexts, including segmentation and targeting.

The ICP Strategy & Application Workbook for B2B

Workbook for developing and applying ICP strategy in B2B contexts, including segmentation and targeting.

Substitute Pricing Template

Template for evaluating and comparing substitute pricing strategies for products or services.

Social Media Post & Engagement Tracker

Tracker for managing, scheduling, and analyzing social media posts and engagement metrics.

Search Volume Comparison Template

Template for comparing keyword search volumes to inform SEO and content strategy.

Patience—you’re about to be impressed.