With 15 years of experience leading consumer internet companies in India & APAC.
She’s consulted multiple early stage internet companies as their interim head of marketing.
1
Define the JTBD of your brand & identify its place in a crowded markert.
2
Implement how your brand looks, speaks & behaves across every customer touchpoint.
Curriculum
Craft your core value prop.
Talk to customers, understand your product aha moments & the market you’re operating in to define your core value prop & find key insights.
Define your brand wedge
Take an informed call on whether your brand needs to educate the user in a new category or build preference in a competitive category.
Apply what your learn
1
Understand the core framework
2
Run past the case studies
3
Implement it on your product
4
Get selective feedback from the program director
Build your brand footprint
Define how your brand will look-speak-behave across all customer touch points on & off your product. Build a bible that empowers the org to take brand specific decisions agnostic of the founder or the brand head.
Build lasting brands like
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Craft your core value prop.
Talk to customers, understand your product aha moments & the market you’re operating in to define your core value prop & find key insights.
Define your brand wedge
Take an informed call on whether your brand needs to educate the user in a new category or build preference in a competitive category.
Build your brand footprint
Define how your brand will look-speak-behave across all customer touch points on & off your product. Build a bible that empowers the org to take brand specific decisions agnostic of the founder or the brand head.
Build lasting brands like
Apply what your learn
1
Understand the core framework
2
Run past the case studies
3
Implement it on your product
4
Get selective feedback from the program director
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Scheduled Dates
Session 1 | 20th January, 11AM
Session 2 | 21st January, 11AM
Session 3 | 28th January, 11AM
Learn the CRAFT
Brand wedge
Brand footprint
Case studies
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Access 15+ CRAFTs
(Learning Programs)
Go to Market Strategy
Tech Stack
for PMs
Decision Making
Growth Analytics
BRAND LED
GROWTH
EVENT LED
GROWTH
₹ 10 CR
I generated a revenue pipeline of 10 CR from events after applying events strategy I learnt from the CRAFT of Event Led Growth
Rajnish Kumar
Head, Demand Generation
GX Member Since 2022
PARTNERSHIP
LED GROWTH
OKR Design
Thesis
Building
Game
Design
Product
Strategy
Core Product Building
Taught by leaders from marquee companies.
What is CRAFT?
CRAFTs are hybrid specialised learning programs that give you frameworks, approaches and thinking tools to solve specific problems at work. If you want to achieve exponential outcomes, it's non-negotiable to build depth in work and proof of work, and that’s exactly what CRAFT allows you to do.
What is the pricing of CRAFT?
CRAFT is offered as a part of the GrowthX membership. Apply for a membership here
What if I miss the session?
No recordings are provided at GrowthX. Please sign up for CRAFT after you look at the schedule and are sure of your availability during the time.
Are these sessions live?
These sessions are hybrid. Some sessions are live while others will be async. The experience has been designed for you to derive maximum ROI from it.
What is the time commitment required?
The CRAFT will run for 10 days and requires about 15 hours during this time.
Will I get to interact with Swati?
Swati will do a live session to answer all your questions on 28th Jan.
Do I need to pay for the CRAFT?
The CRAFT comes as a part of the GrowthX membership along side 15+ other learning modules.
