Nupur Dange

Myntra Business Model - GrowthX

Zerodha Business Model - GrowthX

IKEA Business Model - GrowthX Deep Dive

IKEA made its much-anticipated entry into India in 2018, with its first store opening in Hyderabad. Known globally for its affordable, flat-pack, DIY furniture and innovative home solutions, IKEA's strategy in India has been to adapt to local market dynamics while staying true to its global values of affordability, functionality, and sustainability.

Spotify Business Model - GrowthX Deep Dive

With a catalog of 80 million+ tracks, and personalized recommendations based on user preferences, Spotify provides a diverse range of music and audio content to users, tailored for any mood or occasion.

OYO Business Model - GrowthX Deep Dive

What started as a humble budget hotel aggregator quickly expanded into one of the world’s largest hospitality chains, leveraging technology to provide affordable, standardized accommodations at scale.

Zoho Business Model - GrowthX Deep Dive

SaaS Business Model - GrowthX Deep Dive

Starting a SaaS business is like setting up a successful food truck—you need the right recipe, the right location, and a clear understanding of your customers’ tastes. Too often, founders dive into creating their product without first validating the need for it, leading to common pitfalls. Here’s how to avoid these mistakes and build a successful SaaS company.

Paytm Business Model - GrowthX Deep Dive

Today, Paytm is synonymous with digital payments in India, offering everything from simple mobile recharges to personal loans—all at the tap of a button. With over ~8 million monthly transacting users and 4 lakh+ merchant partners, Paytm has mastered user acquisition and retention, with a wide scope of diverse services to upsell and cross-sell.

Airbnb Business Model - GrowthX Deep Dive

In an era dominated by traditional hotels, a simple yet powerful idea of room-sharing sparked a revolution in how we experience travel. Welcome to the story of Airbnb—a platform that started in 2007 as a modest solution to an accommodation crisis and has since grown into a $100 billion global giant, transforming the travel industry along the way.

Zomato Business Model & Growth Strategy

Zomato's business model centers around reliability and service quality, which serve as its primary competitive advantages. Unlike businesses that rely on unsustainable discounts and lower prices, Zomato has invested significantly in both technical and financial resources to ensure its service remains credible and consistent.

Types of Business Models (with examples)

Creating a successful business requires understanding and choosing the right business model. A business model outlines how a company creates, delivers, and captures value. It's the blueprint for how a business operates, generates revenue, and sustains itself.

BookMyShow Business Model & Growth Strategy

Bookmyshow, owned and operated by Bigtree Entertainment Pvt Ltd is an online ticketing platform for movies, live events, workshops and much more. The firm is present in over 650+ cities and towns and provides entertainment experiences to 30 million customers.

ixigo Business Model & Growth Strategy

ixigo is an Indian online travel agency (OTA) founded by two IIT-Kanpur alumnus Aloke Bajpai and Rajnish Kumar in 2007. It is one of the leading travel agencies with a 46.15% market share in the OTA rail booking and a customer favorite for train and bus bookings..

Nykaa Business Model & Growth Strategy

Nykaa is an Indian E-Commerce platform company under FSN E-Commerce Ventures Ltd. Oh, and it also happens to be the first Indian woman-led unicorn startup; impressive right? Discover the business model & growth strategy in this blog and uncover mind-blowing insights!