User Interview Guide

Gain valuable insights to improve your product with our User Interview Guide.

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Discover the Power of User Interviews with Our Comprehensive Guide

Understanding your users is essential for creating a product they truly love, and nothing reveals their needs, frustrations, and motivations quite like user interviews. Our User Interviews Guide offers a structured, hands-on approach to gathering insightful feedback directly from your users.

This guide walks you through every stage of the interview process, from defining clear goals to crafting thoughtful questions and reaching out to the right participants.

In a competitive landscape, making data-driven decisions is key, and user interviews provide an unfiltered look into how real users interact with your product.

Designed for startups, product teams, and anyone looking to refine their product based on genuine feedback, this guide is an essential resource to connect deeply with your audience and create meaningful improvements.

What You’ll Gain from This Guide:

Objective Setting: Learn how to define clear research goals that keep your interviews focused and insightful.

Targeted User Selection: Identify active, churned, and potential users for a well-rounded view of your product’s strengths and areas for growth.

Effective Outreach Tactics: Discover strategies for reaching users with high response rates, plus tips for incentivizing participation.

Question Crafting Techniques: Build open-ended questions that uncover real insights and dive into the “why” behind user behavior.

Interview Consistency: Use our Questionnaire Guide to keep conversations on track and gather actionable, comparable insights.

Ready to elevate your product with real user insights? Dive into the User Interviews Guide to learn how to ask the right questions, engage with the right users, and drive lasting product improvements based on feedback that matters.

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Frequently asked questions

What is a Notion template?

A Notion template is any publicly shared page in Notion that can be duplicated. They allow you to duplicate other workflows and systems that you want to use.

How to duplicate a template?

After your purchase, you will receive a template link. Open the link, then click on duplicate on the top right corner, then choose the workspace you'd like to duplicate into. If you're logged out or don't have a Notion account, you'll be prompted to sign in or create one first.

Do I need to pay for Notion to use a template?

No. You will just need a free account plan in Notion to use a template.

Why should I conduct user interviews instead of relying solely on analytics?

Analytics provide data on what users are doing, but interviews uncover the “why” behind those actions. User interviews reveal motivations, pain points, and unmet needs that numbers alone can’t fully explain.

How do I decide on the right users to interview?

Start by identifying three main user groups: active users (current customers), churned users (those who stopped using your product), and potential users (who use competing products). This mix will give you a well-rounded view.

How many interviews should I aim to conduct?

We recommend starting with around 50 interviews for a balanced perspective. Aim for about 60% with current users, 20% with churned users, and 20% with potential users, adjusting based on your product’s needs.

What’s the best way to reach out to users for interviews?

A lead generation form works well for gathering interested participants. Keep it simple with essential questions, and consider offering incentives, like a gift card, to encourage participation.

How can I ensure consistency across multiple interviews?

Use a Questionnaire Guide to outline key questions and keep the flow consistent. This framework helps maintain focus while allowing room for natural, insightful conversations.