Channel Comparison Matrix

Select smarter, grow faster—unlock your ideal customer acquisition channels.

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Customer acquisition is the backbone of growth, but with so many channels to choose from, where do you start?

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Organic content, paid ads, referral programs, and content loops—each has its unique strengths and costs. To make it easier, we’ve created a Customer Acquisition Channel Comparison Matrix designed specifically for internet-first companies.

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This matrix allows you to evaluate acquisition channels based on factors like cost, scalability, flexibility, and suitability. By comparing these channels side-by-side, you can make data-driven decisions that align with your goals and budget, while also understanding the potential impact of each channel on brand awareness, retention, and customer trust.

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Each table in the matrix breaks down important aspects of every channel, from how long it takes to see results to the effort required for upkeep. You can use it as a roadmap to prioritize the right channels, whether you’re just starting out or looking to optimize your existing strategy.

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The matrix is available as a customizable Notion document, complete with step-by-step instructions to help you adapt it to your business. By using this matrix, you can confidently choose the channels that fit your brand and target market, setting the foundation for sustainable growth.

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Frequently asked questions

What is a Notion template?

A Notion template is any publicly shared page in Notion that can be duplicated. They allow you to duplicate other workflows and systems that you want to use.

How to duplicate a template?

After your purchase, you will receive a template link. Open the link, then click on duplicate on the top right corner, then choose the workspace you'd like to duplicate into. If you're logged out or don't have a Notion account, you'll be prompted to sign in or create one first.

Do I need to pay for Notion to use a template?

No. You will just need a free account plan in Notion to use a template.

Who should use this Customer Acquisition Channel Comparison Matrix?

This matrix is designed for digital-first businesses, particularly in the APAC region, looking for a structured way to evaluate and prioritize acquisition channels.

How do I customize the matrix for my business?

The matrix comes with a customization guide. Adjust the ratings and notes for each channel based on your specific market, budget, and audience needs to get a personalized view.

How often should I update this matrix?

We recommend updating the matrix every quarter. Market conditions, customer behavior, and your business goals can change, so keeping it current ensures you’re always using the best channels.

Can I use this matrix to experiment with new channels?

Absolutely! The matrix is a great tool for testing new channels. Start with small test campaigns to gather data, then update the matrix based on actual performance.

Why is this matrix tailored for India?

India has unique characteristics—like high mobile usage and strong word-of-mouth influence. This matrix considers these factors, making it more relevant and practical for businesses in this region.