JTBD Guide

Jobs To Be Done (JTBD) is a powerful framework that helps you uncover the real reasons why customers choose your product or service. Instead of focusing just on features, JTBD digs into the underlying motivations that drive someone to “hire” your product for a specific task or outcome. Essentially, it’s about understanding what “job” your product performs in your customer’s life.

Why JTBD Matters for Your Business

Understanding JTBD can transform how you approach your product and market strategy by helping you truly understand your customer’s core needs. Here’s why it’s invaluable for different roles:

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👉🏻 For Product Teams: JTBD clarifies user motivations, ensuring that features align with what customers genuinely want. Knowing the “job” they need to get done allows teams to prioritise features that drive value, leading to stronger retention and satisfaction.

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👉🏻 For Marketers: JTBD sharpens your messaging by revealing the real “why” behind customer choices. With this insight, you can create more focused campaigns that speak directly to user needs, whether they’re functional or emotional.

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👉🏻 For Founders and Business Leaders: JTBD is crucial for identifying different customer segments and their unique reasons for choosing your product. This perspective helps in defining your core audience and tailoring your business model, pricing, and positioning to resonate with these groups.

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Example: Imagine you’re building a grocery delivery app like Zepto. JTBD helps you see that while some users may value convenience, others might prioritise freshness or speed. Knowing these “jobs” lets you refine your service to appeal to each group’s core need.

Using the JTBD Template to Bring Clarity to Customer Needs

The JTBD template enables you to capture essential customer motivations in a structured, actionable format. By using this framework, you can outline both practical and emotional “jobs” your product fulfils, allowing for a more comprehensive understanding of customer needs.

How This Template Helps You:

This JTBD template makes it easy to identify and break down core user needs across different customer types. Whether you’re creating features, launching a campaign, or refining your brand messaging, this tool guides you in framing each component of your user’s “job,” so you can build and market with precision.

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With a clear JTBD in place, you’re not just creating a product—you’re delivering a solution your customers truly want, setting a solid foundation for growth and long-term success.

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