Prompts for Copywriting

Elevate your copywriting game with ChatGPT for conversions.
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Effective copywriting is the most important. Whether you're aiming to increase conversions, engage your audience, or boost your website's traffic, these ten strategies are your toolkit for achieving it all. In this guide, we'll delve into each tactic with fresh insights and diverse examples to ensure your content stands out and converts.

1. Include Quantifiable Facts

Facts add credibility to your copy. Specific data, such as cost savings or performance metrics, resonates with readers. However, balance is crucial; avoid overwhelming your copy with too many statistics.

For instance, compare these pitches: "Content marketing is cost-effective" versus "Content marketing costs up to 41% less than paid search and generates over 300% more leads after three years."

2. Be Simple and Concise

Web users skim content, so keep it concise and straightforward. Remove excess words that don't add value. Simple language enhances readability and engagement.

For example, Popular Science's clear and concise articles resonate with mainstream audiences, delivering complex information with simplicity.

3. Leverage Social Influence

Social proof bolsters credibility. Include customer reviews, testimonials, and both positive and negative feedback. Highlighting authentic experiences builds trust.

Online retailers like Amazon prominently display customer reviews to influence purchasing decisions.

4. Be Conversational: Use "You" and "Your"

Forge a personal connection with your audience by using the second-person point of view. Addressing readers directly with "you" and "your" creates an immediate rapport.

For example, Rover, a pet care marketplace, excels in this approach: "Whenever your dog needs a walk."

5. Emphasize Action

Action verbs and phrases inject vitality into your copy, motivating readers to act. Paint vivid pictures of product use and benefits. Words like "launch," "drive," "create," and "innovate" ignite action.

For instance, "With this speedy widget, you'll produce 30% more doohickeys than the average company" is more compelling than "This widget is the fastest on the market."

6. Use a Clear Call to Action (CTA)

Guide readers with a clear and actionable CTA. Avoid vague terms like "next" or "continue." Instead, use direct phrases like "Get Your Free Estimate" or "Subscribe to Our Newsletter."

7. Understand Your Audience

To create persuasive copy, you must first identify your target audience. Who are you speaking to? Building user personas can help.

For instance, if you run a high-end crochet business, personas like Daniel, a new millennial father seeking quality baby blankets, or Elise, a crochet enthusiast eager for new patterns, will guide your content.

8. Write with SEO in Mind

Optimize your copy for search engines by:

  • Researching user search queries.
  • Integrating keywords naturally.
  • Crafting enticing meta titles and descriptions.
  • Including internal links.
  • Adding social share buttons.

9. Use Psychology to Motivate

Harness psychological triggers like scarcity, primacy, and recency. Create a sense of urgency with limited-time offers. Place your most persuasive arguments at the beginning and end of your copy.

For example, Fitbit's content incorporates psychological principles, emphasizing goal-setting and compatibility to inspire action.

10. Craft Compelling Headlines

Headlines matter. They entice readers to click. Effective headlines:

  • Convey reader benefits.
  • Incorporate target keywords.
  • Offer specificity.
  • Evoke emotions.

For instance, Romper's engaging headlines connect with millennial moms, such as "11 Responses For the Jerk Judging Your Picky Eater."

Best practises to use ChatGPT for copywriting

1. Speak to ChatGPT Like a Person

In AI-powered copywriting, conversational tone reigns supreme. Approach ChatGPT as if you're speaking to a colleague rather than a machine. Instead of the robotic, "Describe the product features," opt for the engaging, "Can you share some insights about what makes our product stand out?"

2. Set the Stage and Provide Context

Contextual richness fuels compelling copy. Before diving into questions, lay the groundwork by providing relevant background information. Imagine you're introducing a new software tool; instead of a bare-bones "Tell me about our new software," provide context with, "Our new software is a cutting-edge productivity tool. Could you share some insights about its unique features?"

3. Assume an Identity or Profession

Inject specificity into your prompts by embodying a persona or profession. This helps ChatGPT tailor its responses precisely. For instance, rather than the generic, "Explain how our product helps users," adopt the persona of a satisfied customer and prompt, "Share how our product transformed your work."

4. Re-Ask Questions and Iterate

AI's versatility shines when you ask questions in different ways. ChatGPT's responses can vary significantly, so iterate your queries for depth and diversity. Start with a straightforward question like, "What are the product's core benefits?" and follow up with, "Can you highlight some advantages of using our product?"

5. Make Small Changes for Precision

If ChatGPT is veering off course, fine-tune your prompts incrementally. Even slight adjustments can steer it toward more accurate answers. For instance, if your original prompt was, "Explain our product's pricing," you could refine it to, "Please break down the pricing options for our product."

6. Leverage ChatGPT's Awareness

ChatGPT retains context within the same session, so refer back to previous responses to build a coherent conversation. This way, you can create more insightful content.

7. Start Fresh When Needed

In some instances, it's wise to start a new conversation, especially if the current one has become convoluted or lost its focus. A fresh page provides a clean slate for clarity.

8. Keep Responses Concise

Long-winded answers, especially those exceeding 500 words, may lead to less coherent responses. To maintain focus and clarity, specify your desired response length. For instance, instead of, "Explain our product's features in detail," request, "Provide a concise overview of our product's key features."

9. Correct and Clarify

If ChatGPT misunderstands your prompt, don't hesitate to correct or clarify your request. Direct it to the specific information you're seeking. For instance, if it misinterprets, "Tell me about our customer base," clarify with, "I meant to ask about our customer demographics. Can you provide insights?"

10. Rephrase for Hidden Insights

Explore alternative phrasing and personas to uncover hidden insights. ChatGPT may provide diverse perspectives or information when faced with varied questions. For example, instead of the straightforward, "What are our product's strengths?" try, "If you were a competitor, what would you envy about our product?"

Putting It All Together

Effective ChatGPT prompts are the cornerstone of successful internet product copywriting. By adopting a conversational tone, offering contextual richness, assuming roles, iterating questions, fine-tuning prompts, leveraging awareness, starting fresh when needed, keeping responses concise, correcting misunderstandings, and seeking hidden insights, you'll unlock the full potential of AI-driven content creation for your internet product.

Frequently asked questions

What is a Notion template?
A Notion template is any publicly shared page in Notion that can be duplicated. They allow you to duplicate other workflows and systems that you want to use.
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After your purchase, you will receive a template link. Open the link, then click on duplicate on the top right corner, then choose the workspace you'd like to duplicate into. If you're logged out or don't have a Notion account, you'll be prompted to sign in or create one first.
Do I need to pay for Notion to use a template?
No. You will just need a free account plan in Notion to use a template.
What is the significance of effective copywriting for online success?
Effective copywriting is crucial for engaging your audience, boosting website traffic, and increasing conversions. It forms the bridge between your brand and your customers.
Why is using a conversational tone important in copywriting?
A conversational tone, which includes addressing the reader with "you" and "your," creates a personal connection, making your copy more relatable and engaging.
What are some key principles of SEO-focused copywriting?
SEO-focused copywriting involves researching user search queries, naturally integrating keywords, creating enticing meta titles and descriptions, including internal links, and adding social share buttons.
How can psychology be used to motivate readers through copywriting?
Leveraging psychological triggers like scarcity, primacy, and recency can create a sense of urgency and drive action among readers.
How should I approach ChatGPT for copywriting tasks?
Approach ChatGPT conversationally, providing context and assuming a specific identity or profession to guide its responses effectively.

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