GTM Deep-dive
Struggling to achieve your growth goal in a fixed timeline and constraints?
Register NowDiscover how top Indian startups conquer the market
Udayan
Walvekar
PROGRAM DIRECTOR
Program Outcomes
Identify the North Star for GTM
Articulate your goal, timeline and constraints.
Build a micro growth model
Identify top levers for acquisition and retention.
Create a content playbook
Decide what to say and where to say it for each ICP.
Plan the GTM backwards
Build a tracker to calculate impact of tasks and create cross-team visibility.
Prepare for post launch
Anticipate and Address Potential Challenges that might be a blocker.
Decide metrics to track
Prepare for a win by tracking the correct metrics.
When does this program kickoff?
July 22, Saturday, 3-5 PM IST
Session 1 | Pre-GTM + Case Study
What will you learn?
- Identify North Star of GTM: A concrete goal, timeline, and constraints
- Build a micro growth model
- Framework: “Pre”, “During” & “Post” while planning GTM
- Understand and define your ICP
- Identify core value prop (CVP) that is consistently communicated
July 29, Saturday, 3-5 PM IST.
Session 2 | During-GTM + Case Study
What will you learn?
- Insights based on feedback in Session 1
- Compress efforts in pre-GTM to ensure ICP does not miss comms on any channel
- Design CTA for acquisition and adoption
- Execute plan for launch week
- Decision framework for sales self-serve, mediated, partnership driven
August 5, Saturday, 3-5 PM IST.
Session 3 | Post-GTM + Case Study
What will you learn?
- Sustain GTM efforts
- Decide what to repeat
- Identify and track metrics
Frequently asked questions
What’s the Deadline to apply?
30th June, 2023.
Do I need to pay for this?
Not if you’re a GrowthX member
Can I apply for this if I am not a GX member?
Sorry, currently the program is only open to members.
I am a GrowthX member. How do I know if i will have access to this?
We will be shortlisting members for this program. You will be intimated on Slack if you’ve been selected.
Will this program happen again?
Not in this format.
How many hours do I need to give to this per week?
The live classes will be 2-3 hours and the project work will take about 3 hours. So a total of 7 hours per week.
What happens if I miss a session?
No decks or recordings from the session will be shared.
What happens if I miss submitting an assignment?
Slack access will be blocked for a month.
Karan from memberships just signed up!
Learn and grow alongside the community members through peer-to-peer education.
Register Now