GTM Deep-dive

Struggling to achieve your growth goal in a fixed timeline and constraints?

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Discover how top Indian startups conquer the market

Udayan
Walvekar

PROGRAM DIRECTOR

Program Outcomes

Identify the North Star for GTM

Articulate your goal, timeline and constraints.

Build a micro growth model

Identify top levers for acquisition and retention.

Create a content playbook

Decide what to say and where to say it for each ICP.

Plan the GTM backwards

Build a tracker to calculate impact of tasks and create cross-team visibility.

Prepare for post launch

Anticipate and Address Potential Challenges that might be a blocker.

Decide metrics to track

Prepare for a win by tracking the correct metrics.
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Who can attend?

GrowthX members with experience in product, growth, marketing and founders.

Only 50 people will be selected to attend the program. The LX team will let you know if you’ve been selected.

When does this program kickoff?

July 22, Saturday, 3-5 PM IST

Session 1 | Pre-GTM + Case Study

What will you learn?

  1. Identify North Star of GTM: A concrete goal, timeline, and constraints
  2. Build a micro growth model
  3. Framework: “Pre”, “During” & “Post” while planning GTM
  4. Understand and define your ICP
  5. Identify core value prop (CVP) that is consistently communicated
July 29, Saturday, 3-5 PM IST.

Session 2 | During-GTM + Case Study

What will you learn?

  1. Insights based on feedback in Session 1
  2. Compress efforts in pre-GTM to ensure ICP does not miss comms on any channel
  3. Design CTA for acquisition and adoption
  4. Execute plan for launch week
  5. Decision framework for sales self-serve, mediated, partnership driven
August 5, Saturday, 3-5 PM IST.

Session 3 | Post-GTM + Case Study

What will you learn?

  1. Sustain GTM efforts
  2. Decide what to repeat
  3. Identify and track metrics
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Frequently asked questions

What’s the Deadline to apply?

30th June, 2023.

Do I need to pay for this?

Not if you’re a GrowthX member

Can I apply for this if I am not a GX member?

Sorry, currently the program is only open to members.

I am a GrowthX member. How do I know if i will have access to this?

We will be shortlisting members for this program. You will be intimated on Slack if you’ve been selected.

Will this program happen again?

Not in this format.

How many hours do I need to give to this per week?

The live classes will be 2-3 hours and the project work will take about 3 hours. So a total of 7 hours per week.

What happens if I miss a session?

No decks or recordings from the session will be shared.

What happens if I miss submitting an assignment?

Slack access will be blocked for a month.

Karan from memberships just signed up!

Learn and grow alongside the community members through peer-to-peer education.

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