Table of Contents
Do not index
Do not index
CTA Headline
CTA Description
CTA Button Link
Definition
GMV refers to the overall income earned by a brand's sales of products and services as a whole.
How is it useful?
GMV is usually a practice followed by early-stage retail marketplaces. It is helpful to determine the sale transactions happening in individual categories.
Example
In the year 2020,
Amazon India GMV → $11.5B
GMV usually applies to e-commerce companies.
After the 2020-year pandemic, Swiggy’s GMV surged by 73% in the year 2022, reaching $2.3B.
Formula:
ARPU X total users = GMV or
Sale price of products X number of units sold = GMV
Example: In the case of YouTube $2 X 200 million users approx.= $400 million