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CTA Headline
CTA Description
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Definition
Delta-4 indicates that the product addresses the user's issue more effectively than ever. Essentially, it signifies that the product a business is developing is several times superior to the currently available option for the customer. It is also known as the Delta-4 hypothesis. The phrase is made well-known by Kunal Shah.
How is it useful?
A delta-4 product aims to create a new or change mass behavior. It’s also helpful to determine the adoption & stickiness of customers for the new business. And this almost becomes an irreversible habit.
Example
With the help of different fintech apps, users are able to skip standing in long queues to make electricity, mobile bills pay, & more. They can now do it with a few finger taps on their phone.