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CTA Headline
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Definition
It means dividing the set of customers that your brand wants to target. It’s defined based on the different styles of buying behavior, the potential to purchase, & other patterns.
Why is it useful?
It is helpful because then you can shape & design your marketing strategies keeping in mind your target group of people. Hence, customize & serve best. For both existing & potential users.
Example
Plum is an insurance company. Right now, they only do B2B business. And hence, knowing which companies should be on their radar, is important. It could be that a Series A company is a perfect match for their service whereas an early-stage startup is not close to potential customers. Having a hierarchy to whom to serve, helps in allocating the resources correctly & effectively.