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CTA Headline
CTA Description
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Definition
The primary advantage a product offers its customers is called the core value proposition. Faster problem resolution for the user is a result. Additionally, it helps the user in comprehending the fundamental purpose of the brand.
How is it useful?
Every business aims to solve a problem. The feature that helps the users achieve the solution to the problem is the hero feature of the app. It helps the user experience an AHA moment. The core value prop is the heart of a product.
Example
Google Pay → Pay merchants or your friends
Airbnb → Stay at great places like a local
The core value proposition for Google pay will be the transactions that are taking place. That’s the main or hero feature of the app, apart from the other things like checking your bank balance, playing games inside the app, & more.
The core value proposition of a mug is that it has a handle. That allows drinking hot/cold beverages more easily compared to glass.