Market Research Guide

Your guide to uncovering market insights and competitor strategies for growth.

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When you're developing a product, understanding the market isn’t just a nice-to-have—it’s essential.

Our Market Research Guide is designed to provide you with a clear roadmap to uncover both macro and micro insights, giving you a competitive edge and a deep understanding of the space you’re operating in.
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This guide covers everything from analyzing big-picture trends to diving into the specifics of what your competitors are doing.

Whether you're looking to track emerging trends in your industry or position your product uniquely against competitors, this guide equips you with actionable strategies and resources to make informed decisions. By following this structured approach, you’ll build a stronger foundation for product innovation, customer acquisition, and long-term growth.

Key Takeaways:

-> Understand Major and Emerging Trends: Learn to recognize trends that can shape your market strategy.
-> Explore Competitive Positioning: Identify your niche and understand your unique strengths.
-> Benchmark Against Competitors: Set standards by analyzing what competitors do well (or not).
-> Uncover Tailwinds and Headwinds: Spot external factors that can drive or hinder your growth.

Ready to make data-driven decisions that propel your product? Dive into the guide and get started!

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Frequently asked questions

What is a Notion template?

A Notion template is any publicly shared page in Notion that can be duplicated. They allow you to duplicate other workflows and systems that you want to use.

How to duplicate a template?

After your purchase, you will receive a template link. Open the link, then click on duplicate on the top right corner, then choose the workspace you'd like to duplicate into. If you're logged out or don't have a Notion account, you'll be prompted to sign in or create one first.

Do I need to pay for Notion to use a template?

No. You will just need a free account plan in Notion to use a template.

What is the purpose of this Market Research Guide?

This guide helps you gain a deep understanding of your market, competitors, and growth opportunities by covering both macro trends and micro-competitor analysis. It’s designed to equip you with the insights needed to make informed, data-driven decisions.

How does macro market research differ from micro market research?

Macro research looks at big-picture trends affecting your industry, like technological advancements or regulatory changes. Micro research focuses on specifics, like competitor strategies, product features, and user experience, allowing you to refine your approach based on what’s already out there.

How can tracking trends benefit my business?

Keeping up with trends allows you to anticipate shifts in consumer behavior, technology, and regulations, enabling you to stay ahead of the curve and leverage opportunities that can fuel growth.

What tools can I use to analyze my competitors?

This guide includes resources and tools for competitor analysis, such as benchmarking frameworks and competitor intelligence platforms, to help you understand their strengths, weaknesses, and strategies.

How often should I revisit market research findings?

Market research is a continuous process. Regularly revisiting and updating your findings helps you stay aligned with evolving market conditions and keep your strategies relevant.