FREE TEMPLATE

Product Integration Matrix

Your Blueprint for Effective Product Integrations.

A matrix designed to help strategically plan, assess, prioritize, and track product integrations based on factors like effort, user growth, cost, and risk.

GrowthX

GrowthX

This is built for

Product Managers

PMs responsible for identifying, evaluating, and prioritizing potential product integrations to expand functionality and reach.

Partnership Managers

Individuals managing relationships with integration partners, needing a framework to assess technical feasibility and business impact.

Tech Leads

Engineering leaders estimating the technical effort, resources, and risks associated with implementing third-party integrations.

How Is This Template Beneficial?

The Product Integration Matrix helps you take the guesswork out of integrations by offering a structured approach to evaluate and prioritize each one. Here’s why it’s valuable: ‍ 1. Strategic Decision-Making: Compare multiple integrations side-by-side based on factors like user growth potential, tech effort, and ROI. This helps you focus on integrations that deliver the most impact. ‍ 2. Resource Management: Estimate technical requirements and allocate resources effectively. Know exactly what each integration demands from your team, making it easier to schedule and manage workloads. ‍ 3. User Growth Tracking: Monitor new users gained from each integration over time. This data can guide future decisions, helping you refine your strategy based on real results. ‍ 4. Pre-Launch and Post-Launch Checklists: Covering both preparation and follow-up, these checklists ensure each integration is implemented smoothly and continues to perform as expected post-launch. ‍

How to Use This Template

1. Make a Copy of the Template: Open the Product Integration Matrix Template and select File > Make a Copy to save an editable version for yourself. ‍ 2. Begin with the Basics: Start by listing each potential integration in the matrix, specifying details like platform name and estimated time to go live. ‍ 3. Estimate Key Metrics: Fill in details for each integration, including anticipated user growth, tech effort required, and expected ROI. The template helps you visualize and compare these metrics for a clearer decision-making process. ‍ 4. Prioritise Based on Impact: Use the information in the matrix to rank integrations. Consider prioritizing those with high ROI, moderate tech effort, and strong user growth potential. ‍ 5. Track and Adjust: As each integration goes live, use the monthly tracking columns to monitor user growth. This enables you to evaluate which integrations are delivering value and where adjustments might be needed. ‍ 6. Leverage the Checklists: Each integration comes with Pre-Launch and Post-Launch Checklists to ensure everything is covered—from QA testing and setup to tracking user feedback and optimising performance. ‍

Product Integration Matrix

Your Blueprint for Effective Product Integrations.

Download Product Integration Matrix

  • Evaluate potential product integrations.
  • Prioritize based on impact vs effort.
  • Estimate user growth and ROI.
  • Manage technical resources effectively.
  • Track integration performance post-launch.

Frequently Asked Questions

A Product Integration Matrix is a tool that helps you evaluate and manage different platform integrations by tracking key factors like time, effort, user growth, and ROI. It assists in prioritising integrations that offer the most value with the least resources.
The template provides a structured way to compare each integration based on metrics like expected user growth, tech effort, cost, and potential ROI. This allows you to identify which integrations to focus on for maximum impact.
The template is beginner-friendly and comes with simple instructions. Just make a copy of the Google Sheet, fill out each section for your integrations, and follow the provided checklists to ensure a smooth pre-launch and post-launch process.
No special tools are required beyond Google Sheets. Simply make a copy of the template to get started.
Absolutely! The template is fully customizable in Google Sheets. You can add or remove columns, adjust checklist items, and tailor it to suit your product’s unique integration needs.

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