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On-Product & Off-Product Strategy Guide

Align Your Branding Across Touchpoints

This guide helps map, refine, and align both on-product (in-app experience) and off-product (external marketing) touchpoints for a seamless brand experience.

GrowthX

GrowthX

This is built for

Brand Managers

Professionals responsible for ensuring brand consistency across all customer interactions, both within the product and externally.

Product Marketers

Marketers focusing on positioning the product and ensuring that messaging aligns with the in-product experience.

UX/UI Designers

Designers creating the product experience who need to ensure it reflects the overall brand identity established through off-product efforts.

Why Use This Guide?

Comprehensive Coverage: Learn how to map and align both on-product and off-product branding.Customer-Centric Focus: Understand how to design touchpoints that resonate with your target audience.Practical and Actionable: Get step-by-step instructions, interactive worksheets, and real-world examples.

What’s Inside?

Off-Product Branding: Learn to optimize marketing channels, events, and collaborations for awareness and engagement.On-Product Branding: Refine your in-app messaging, feature design, and onboarding experiences to reinforce trust and loyalty.Touchpoint Mapping Framework: Identify and prioritize key touchpoints in the customer journey.Action Plans and Checklists: Ensure every touchpoint is aligned with your brand’s tone, visual identity, and values.

Outcomes You Can Expect

A mapped and prioritized list of touchpoints for your brand.Consistent messaging and visual identity across all platforms.Improved customer experience that drives loyalty and advocacy. ‍

On-Product & Off-Product Strategy Guide

Align Your Branding Across Touchpoints

Download On-Product & Off-Product Strategy Guide

  • Map all brand touchpoints.
  • Align on-product and off-product branding.
  • Ensure consistent messaging everywhere.
  • Improve overall customer experience.
  • Build stronger brand loyalty.

Frequently Asked Questions

On-product branding refers to the elements within your product experience (e.g., UI, onboarding), while off-product branding includes all external touchpoints like ads, events, and collaborations.
Alignment ensures a consistent customer experience, building trust and reinforcing your brand identity at every stage of the journey.
This guide is ideal for marketers, brand managers, and product teams looking to create a cohesive brand presence.
The guide includes worksheets, prioritization tables, and actionable templates to map and refine your touchpoints.
Absolutely! The principles and frameworks are scalable and can be tailored to businesses of all sizes.

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Explore Templates

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Patience—you’re about to be impressed.