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Market Research Guide

Your guide to uncovering market insights and competitor strategies for growth.

When you're developing a product, understanding the market isn’t just a nice-to-have—it’s essential. Our Market Research Guide is designed to provide you with a clear roadmap to uncover both macro and micro insights, giving you a competitive edge and a deep understanding of the space you’re operating in. ‍

GrowthX

GrowthX

This is built for

Product Developers

Teams needing comprehensive market insights, including macro trends and micro competitor analysis, to inform product strategy and positioning.

Market Analysts

Professionals seeking a structured guide to conduct thorough market research, track industry shifts, and identify growth opportunities.

Startup Founders

Entrepreneurs aiming to gain a competitive edge by understanding market dynamics, competitor strategies, and potential user needs.

Market Research Guide

Your guide to uncovering market insights and competitor strategies for growth.

Download Market Research Guide

  • Uncover crucial market insights now.
  • Analyze competitor strategies effectively.
  • Understand macro and micro trends.
  • Gain a significant competitive edge.
  • Make informed, data-driven decisions.

Frequently Asked Questions

This guide helps you gain a deep understanding of your market, competitors, and growth opportunities by covering both macro trends and micro-competitor analysis. It’s designed to equip you with the insights needed to make informed, data-driven decisions.
Macro research looks at big-picture trends affecting your industry, like technological advancements or regulatory changes. Micro research focuses on specifics, like competitor strategies, product features, and user experience, allowing you to refine your approach based on what’s already out there.
Keeping up with trends allows you to anticipate shifts in consumer behavior, technology, and regulations, enabling you to stay ahead of the curve and leverage opportunities that can fuel growth.
This guide includes resources and tools for competitor analysis, such as benchmarking frameworks and competitor intelligence platforms, to help you understand their strengths, weaknesses, and strategies.
Market research is a continuous process. Regularly revisiting and updating your findings helps you stay aligned with evolving market conditions and keep your strategies relevant.

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Explore Templates

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Brand Touchpoint Mapping

Template for mapping and improving every customer touchpoint with the brand.

Go-to-market template

Go-to-market document template with sections for strategy and tactical planning.

Creative Strategy | Ad Breakdowns

Curated breakdowns of iconic ad campaigns with insights, briefs, and creative strategies.

Zepto ICP Template

Zepto ICP template for defining and prioritizing ideal customer profiles for Zepto.

Ultimate Pricing Page Guide

Guide to building high-converting pricing pages for products and services.

Ultimate Guide to Finding the Right ICP for B2B

Comprehensive guide to identifying the right ICP for B2B businesses, with frameworks and examples.

The ICP Strategy & Application Workbook for B2C

Workbook for developing and applying ICP strategy in B2C contexts, including segmentation and targeting.

The ICP Strategy & Application Workbook for B2B

Workbook for developing and applying ICP strategy in B2B contexts, including segmentation and targeting.

Substitute Pricing Template

Template for evaluating and comparing substitute pricing strategies for products or services.

Spotify’s Product Narrative

Narrative template inspired by Spotify’s approach to product storytelling and communication.

RFM Grid Template

Template to segment customers based on recency, frequency, and monetary value (RFM analysis).

Resurrection Campaign Design Workbook

Workbook to design and implement resurrection campaigns for inactive users.

Patience—you’re about to be impressed.