FREE TEMPLATE
ICP Template for E-Commerce
Create customer profiles that drive tailored e-commerce strategies.
What’s an ICP?
GrowthX
This is built for
E-commerce Store Owners
Needing a template to define ideal online shoppers, map customer segments, and prioritize for focused marketing efforts.
Marketing Teams (E-commerce)
Looking for a structured way to segment customers by demographics and behavior, and tailor online strategies accordingly.
Digital Analysts (E-commerce)
Seeking to understand the e-commerce customer journey, identify pain points, and use ICPs to optimize online experiences.
ICP Template for E-Commerce
Create customer profiles that drive tailored e-commerce strategies.
Download ICP Template for E-Commerce
- Define your ideal online shopper.
- Map e-commerce customer segments.
- Segment by demographics and behavior.
- Map the online customer journey.
- Prioritize high-value e-commerce customers.
Frequently Asked Questions
What is an ICP template for e-commerce?
An ICP (Ideal Customer Profile) template for e-commerce helps define the type of customers most likely to benefit from your products, ensuring that your marketing and sales efforts are focused on high-value segments.
How can I use this template in my e-commerce business?
This template guides you in identifying and mapping customer segments, segmenting them by demographics, behaviours, and preferences. By doing so, you can create targeted marketing, personalise customer experiences, and allocate resources to the segments with the highest potential.
What is the purpose of customer journey mapping in this template?
Customer journey mapping helps you understand the steps customers go through from discovering your brand to becoming loyal customers. By identifying pain points and opportunities at each stage, you can create smoother experiences and encourage repeat purchases.
How does the prioritisation framework work in this template?
The ICP prioritisation framework ranks your customer segments based on criteria like adoption rate, willingness to pay, and purchase frequency. This allows you to allocate resources to the highest-value segments for your business.
Can I adapt this template to fit different types of e-commerce businesses?
Yes, the template is flexible. You can customise the criteria, customer journey stages, and segment characteristics to fit your unique business needs.
Patience—you’re about to be impressed.