FREE TEMPLATE
ICP Template for B2C
Define and prioritise ideal customer segments for targeted B2C growth.
What’s an ICP?
GrowthX
This is built for
B2C Marketers
Needing a template to define ideal consumer profiles, segment audiences based on behavior, and prioritize for targeted campaigns.
Product Developers (B2C)
Looking to understand consumer needs, pain points, and demographics to guide development of consumer goods or digital apps.
E-commerce Managers (B2C)
Seeking to map the B2C customer journey, identify key touchpoints, and optimize the online experience for individual consumers.
ICP Template for B2C
Define and prioritise ideal customer segments for targeted B2C growth.
Download ICP Template for B2C
- Define your ideal B2C consumer.
- Segment by demographics and behavior.
- Map the B2C customer journey.
- Prioritize valuable customer segments.
- Target B2C growth effectively.
Frequently Asked Questions
What is an ICP template, and why is it essential for B2C companies?
An ICP (Ideal Customer Profile) template helps B2C companies define and understand their target audience's specific characteristics, needs, and behaviours. By identifying ideal customer segments, companies can focus on high-potential customers, ensuring that marketing and sales strategies are more efficient and impactful.
What kind of product is this template suitable for?
This template is designed for any B2C product, from consumer goods like food, fashion, and beauty products to digital services and apps. It helps define customer segments for products that cater to individual consumers rather than other businesses.
How do I use this template to define my target market?
Start by filling out the “Define an ICP for Your Product” section. Describe your product, its value proposition, and the broad audience you believe it would benefit. This step lays the groundwork for identifying more specific customer segments.
What’s the difference between mapping ICPs and demographic segmentation?
Mapping ICPs involves identifying distinct customer segments, detailing characteristics like needs, pain points, and usage behaviour. Demographic & Behavioural Segmentation focuses on specific customer traits (age, income) and behaviour patterns (buying frequency, engagement), giving a deeper understanding of each segment’s habits and preferences.
How do I choose the criteria for mapping my ICPs?
Criteria like age, income, needs, and purchasing behaviour are usually most relevant. Choose criteria based on what’s most relevant to your product. For example, if you’re a premium skincare brand, income and lifestyle may be more crucial than age.
Why should I create a customer journey map, and what does it include?
A customer journey map shows the path customers take from discovering your product to purchasing and beyond. This map helps you understand key touchpoints, pain points, and how to make the experience smoother. Including stages like discovery, purchase, and customer service ensures you have a holistic view of the customer experience.
Patience—you’re about to be impressed.