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CTA Headline
CTA Description
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Serviceable Available Market
Definition
The SAM is the area of the market to which the company can easily sell its goods. These customers are conscious of the issue the product can resolve. Both the company's product and the user's expectations are in line.
Why is it useful?
Depending upon the product’s features, pricing, & business model, SAM gives us an idea of the product’s market share that it can capture. Later by tweaking these factors, a company can reach a wider audience.
Example
Almost everybody would like to not wait for a taxi. But only certain groups of people would be actively looking for a solution to solve this problem. Both for Uber & OLA, the SAM is going to be the same. It’s the users who are looking for mediators like these to book a taxi online.