Learn how to break any problem to it's atomic level metric & understand the factors that affect it.
Structured approach to running experiments that are not based on incrementality but big bets.
Meet your
Program Director
Tanmay Nagori
Comes with a decade of experience in leading insights for the largest category at Amazon, to building the analytics team at CRED 0 to 1.
MEET YOUR
Program Director
Tanmay Nagori
Comes with a decade of experience in leading insights for the largest category at Amazon, to building the analytics team at CRED 0 to 1.

Learn the CRAFT

Built for folks in product, growth & marketing
rate
Rate and Mix
fugly
FUGLY
bridge
Bridge to 100%
testtube
Experimentation
Watch: Sample Module
Watch: Diagnoses; Rate & Mix
Watch: Diagnosis; Rate & Mix
Watch: Case study 1: Navi
Watch: Case study 1: Navi
Watch: Diagnoses; Bridge to 100%
Watch: Diagnosis; Bridge to 100%
Watch: Diagnosing; FUGLY
Watch: Diagnosing; FUGLY
Watch: Case study 2: Urban Company
Watch: Case study 2: Urban Company
Watch: Experimentation
Watch: Experimentation
Watch: Case Study 3: Amazon
Watch: Case Study 3: Amazon
Watch: Operation Successful, Patient Dead
Watch: Operation Successful, Patient Dead

This CRAFT is a part of the GrowthX membership

Learn how to diagnose
The power of diagnosis lies when you  get to the atomic level truth that helps you uncover something about your business. Learn mental models that allow you to diagnose and diagnose at speed.
Structured approach to running experiments
Go from insights → hypothesis generation → designing an experiment → implementation. Take an informed call on killing, scaling or continuing to run the experiment.
Apply what your learn
Understand the core framework
Apply the framework to case studies
Implement it on your product
Get selective feedback from the program director
How to get buy in for resources
Get buy-in from the right stakeholders in the org. Learn when, what & how to communicate to build influence.
Run experiments like
Exclusive events
Meet people who are solving similar problems at work in a curated jamming session
Templates
Get templates to get buy in from the right stakeholders in the org. When, what & how to communicate to build influence.
Master technical interviews
Answer any technical interview questions related to RCA, Product metrics, decision making & prioritization, and more.
CRAFTs
Access all learning modules by becoming a GrowthX member.
Go To Market Strategy
Tech for PMs
Decision making
Tech for PMs
Growth Analytics
Growth Team design
Thesis Building
Product strategy
Event Led growth
Brand Led growth
Core Product Building
Partnership Led growth
Become a member
Learn how to diagnose
The power of diagnosis lies when you  get to the atomic level truth that helps you uncover something about your business. Learn mental models that allow you to diagnose and diagnose at speed.
Structured approach to running experiments
Go from insights → hypothesis generation → designing an experiment → implementation. Take an informed call on killing, scaling or continuing to run the experiment.
How to get buy in for resources
Get buy-in from the right stakeholders in the org. Learn when, what & how to communicate to build influence.
Build lasting brands like
Exclusive events
Meet people who are solving similar problems at work in a curated jamming session
Templates
Get templates to get buy in from the right stakeholders in the org. When, what & how to communicate to build influence.
Master technical interviews
Answer any technical interview questions related to RCA, Product metrics, decision making & prioritization, and more.

Scheduled Dates

Day 1: 23rd March, 11AM
Day 2: 24th March, 11AM
Day 3:  31st March, 11AM

Grab a free resource

Use this template to structure your growth experiments
You'll shortly receive an email with the resource
Oops! Something went wrong while submitting the form.

This CRAFT is a part of the GrowthX membership

Access 15+ CRAFTs
(Learning Programs)

Go to Market Strategy

Tech Stack
for PMs

Decision Making

Growth Analytics

CRAFTs

BRAND LED
GROWTH

CRAFTs

EVENT LED
GROWTH

₹10 Cr

I generated a revenue pipeline of 10 CR from events after applying events strategy I learnt from the CRAFT of Event Led Growth

Rajnish Kumar
Head, Demand Generation

GX Member Since 2022

CRAFTs

PARTNERSHIP
LED GROWTH

OKR Design

Thesis
Building

Game
Design

Product
Strategy

Core Product Building

Taught by leaders from marquee companies.

How to become a member?

We have a simple 3-step process
60 secs
Online applications

A form to understand your current role, professional goal & what’s stopping you from achieving it.

60 mins
Jamming Session

A group problem solving session to understand your ways of working and see if we’re a mutual fit.

Tip: empathy and structured thinking is a massive plus.

Within 24 hours
Decision

Receive your membership decision over email the next day.

FAQs
What is CRAFT?

CRAFTs are hybrid specialised learning programs that give you frameworks, approaches and thinking tools to solve specific problems at work. If you want to achieve exponential outcomes, it's non-negotiable to build depth in work and proof of work, and that’s exactly what CRAFT allows you to do.

What is the pricing of CRAFT?

CRAFT is offered as a part of the GrowthX membership. Apply for a membership here

What if I miss the session?

No recordings are provided at GrowthX. Please sign up for CRAFT after you look at the schedule and are sure of your availability during the time.

Are these sessions live?

These sessions are hybrid. Some sessions are live while others will be async. The experience has been designed for you to derive maximum ROI from it.

What is the time commitment required?

The CRAFT will run for 10 days and requires about 15 hours during this time.

Will I get to interact with Tanmay?

Tanmay will do a live session to answer all your questions on 31st March.

Do I need to pay for the CRAFT?

The CRAFT comes as a part of the GrowthX membership along side 15+ other learning modules.