Resurrection Campaign Design Workbook

Master Customer Resurrection Strategies

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How does this template help me understand user churn?The Resurrection Campaign Design Guide is your ultimate toolkit for addressing churn and re-engaging lost or at-risk users.

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Churn, or the loss of customers over time, is a challenge every business faces. This guide helps you systematically identify why users churn, categorise their reasons, and design highly targeted resurrection campaigns to win them back.

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How Does It Help You?

1. Understand Why Users Leave:
Break down the reasons behind churn into actionable insights. Categorize them as voluntary or involuntary, so you can realign your strategies to fix the root causes.

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2. Strategically Win Back Users:
Design targeted resurrection campaigns tailored to user personas and their specific needs. Focus on converting casual users into loyal ones or reactivating users who might still find value in your product.

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3. Drive Measurable Results:
Use our campaign framework to set hypotheses, define goals, and track success metrics. This ensures every campaign is aligned with clear outcomes like engagement, retention, or revenue growth.

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4. Streamline Campaign Design:
The guide’s intuitive framework makes it easy to brainstorm ideas, validate hypotheses, and implement campaigns quickly. Everything from content pitches to timing and success metrics is laid out for you.

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5. Track Progress in Real-Time:
Interactive tables and templates allow you to input data, analyze results, and refine campaigns—all within your workflow.

How to Use It in Your Workflow

This guide is designed to integrate effortlessly into your existing systems. Here’s how you can make the most of it:

👉🏻 Step-by-Step Campaign Design: Start by identifying churn reasons using the framework provided. Use the insights to build a hypothesis and design your first resurrection campaign.

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👉🏻 Input Real Data: The guide includes dynamic tables where you can input your campaign details, such as target personas, distribution channels, and success metrics.

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👉🏻 Track Campaigns Seamlessly: Once your campaigns are live, use the built-in structure to track milestones and results. Adjust based on insights to continuously improve your strategy.

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👉🏻 Iterate and Scale: Refine your campaigns using the data and scale successful experiments to a larger audience. Use the success metrics section to evaluate what’s working and what’s not.

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Frequently asked questions

What is a Notion template?

A Notion template is any publicly shared page in Notion that can be duplicated. They allow you to duplicate other workflows and systems that you want to use.

How to duplicate a template?

After your purchase, you will receive a template link. Open the link, then click on duplicate on the top right corner, then choose the workspace you'd like to duplicate into. If you're logged out or don't have a Notion account, you'll be prompted to sign in or create one first.

Do I need to pay for Notion to use a template?

No. You will just need a free account plan in Notion to use a template.

How does this template help me understand user churn?

The guide helps you categorise churn reasons into voluntary (users leaving by choice) and involuntary (e.g., failed payments). It provides structured frameworks to identify patterns, user behaviours, and the specific pain points causing churn, enabling you to target the root causes effectively.

Can I create campaigns for different user personas simultaneously?

Yes, the template allows you to segment users based on their engagement levels and reasons for churn. You can design multiple campaigns for different personas—like casual users, power users, or inactive users—by tailoring the pitch, channel, and content to their specific needs.

How can I measure the success of my resurrection campaigns?

The guide includes fields for defining success metrics, such as reactivation rates, user engagement, and revenue impact. It also provides a structure to track milestones and analyze results, helping you assess what’s working and where adjustments are needed.

Is this guide suitable for both digital and physical campaigns?

Absolutely. The framework works seamlessly for both digital campaigns (e.g., email reactivation, retargeting ads) and physical campaigns (e.g., direct mail or events). It provides flexibility in planning and execution for various distribution channels.