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Growth Funnel Mapping Tool

Map your customer journey from awareness to conversion with clarity
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In marketing, moving customers smoothly from awareness to conversion is everything. The Growth Funnel Mapping Tool helps you structure strategies across three stages—TOFU, MOFU, and BOFU.

TOFU (Top of Funnel) is where you build awareness. Here, you introduce your brand through blogs, social media posts, and videos, drawing in audiences who are just discovering you.

MOFU (Middle of Funnel) focuses on engagement. At this stage, you nurture interest with value-driven content like webinars or case studies, helping leads understand how your brand can solve their problems.

BOFU (Bottom of Funnel) is all about conversion. Leads are ready to decide, so offer product demos, free trials, or testimonials to build trust and encourage action.

To use this tool, add specific actions for each funnel stage, define your target audience, and set KPIs to measure success. Use the observations section to refine your strategy over time, ensuring every step brings leads closer to becoming loyal customers.

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Frequently asked questions

What is a Notion template?
A Notion template is any publicly shared page in Notion that can be duplicated. They allow you to duplicate other workflows and systems that you want to use.
How to duplicate a template?
After your purchase, you will receive a template link. Open the link, then click on duplicate on the top right corner, then choose the workspace you'd like to duplicate into. If you're logged out or don't have a Notion account, you'll be prompted to sign in or create one first.
Do I need to pay for Notion to use a template?
No. You will just need a free account plan in Notion to use a template.
Why use TOFU, MOFU, and BOFU stages?
To tailor content and engagement based on the customer journey.
What’s the focus of each funnel stage?
TOFU: Awareness, MOFU: Engagement, BOFU: Conversion.
How do I set KPIs?
Choose metrics like clicks, conversions, and sign-ups aligned with your goals.
Can I use the same content across stages?
No, each stage needs specific content to guide users further down the funnel.
How often should I update this tool?
Regularly—use the observations column to track what’s working and adjust accordingly.

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