Competitor Analysis Template

When entering a competitive market, it’s essential to know what your rivals are doing well, where they’re falling short, and most importantly, how you can stand out.

This Competitor Analysis Guide is designed to simplify that process, breaking down key factors that reveal insights into your competitors’ strengths, weaknesses, and strategies.

By understanding each factor—such as the core problem being solved, product features, and go-to-market strategies—you'll get a clear view of where you can innovate and create a competitive edge.

Here’s how to use this guide effectively:

1/ Learn the Core Factors:

Each factor in our table represents a critical question. From "What problem are they solving?" to "What makes them unique?", these questions highlight what you need to know to craft a strong, differentiated strategy.

2/ Fill in the Table with Insight:

Once you understand the purpose of each factor, dive into competitor research. Look at their pricing models, target audience, and customer engagement strategies, and note any gaps or opportunities.

3/ Identify Your Edge:

As you compare competitors, look for patterns and gaps. Is there something they’re not addressing? Perhaps an audience segment or feature they’re overlooking? That’s where your opportunity lies.

Armed with this guide, you’ll gain a comprehensive understanding of the competitive landscape, allowing you to confidently position your product, attract the right users, and, ultimately, carve out a niche that competitors can’t easily replicate.

Key Takeaways:

Insightful Questions: Use structured questions to reveal your competitors’ strategies.

Focused Research: Each factor helps you pinpoint areas to stand out.

Strategic Advantage: Identify and build on gaps or opportunities competitors have overlooked.