Mumbai

You run Meta ads daily and want to know which AI formats actually convert.

You own brand guidelines and are watching AI creative eat into traditional production.

You're actively rebuilding your creative pipeline around AI and need real examples.

Avirup is the Founding Marketer at SurgeGrowth, building AI agents that automate marketing workflows for brands and agencies.

He led consumer growth at Uber across India, Sri Lanka and Bangladesh, and ran growth and retention at Licious and Meesho before that.

He works at the intersection of AI and marketing execution every day, which is exactly what this dinner unpacks for B2C ad teams.

Ankit is the founder of Huddle, a design-led growth agency handling creative strategy and performance marketing for brands like Aditya Birla Lifestyle.

He has managed over 1 crore in quarterly ad budgets, delivered 23x ROAS for a Mumbai sports academy, and generated $122K in 6 weeks for a luxury bag brand.

He runs the exact creative-plus-performance loop this conversation centers on, deciding daily where AI fits into ad production and testing.

A sharper POV on which AI ad formats are working in B2C right now

Concrete examples of brand vs. performance tradeoffs in AI-first creative

Ideas for rethinking creative production and testing you can take back to your team

Direct connections with other B2C growth and brand leaders in Mumbai

The ticket amount adjusts against what you personally order. The remaining bill splits equally across the table.

Ticket covers your order

You need to run Meta ads or own brand guidelines at a B2C company to join this room.

B2C ad practitioners only

This is a live dinner conversation. Nothing is recorded. Being at the table is the whole point.

No recording, off the record

Pizza, pasta and intros

Which AI ad formats are actually working right now.

AI ad formats that convert

What happens to brand building when creative becomes cheap.

Brand vs. performance

How AI changes the way teams produce and test ads.

Creative production and testing

The next 12 to 18 months for AI-driven advertising.

Where AI ads go next

Last exchanges, connections, wrap up by 10:30 PM.

Final round

init

Huddle

- Founding & Strategy: Co-founded Huddle, a design-led growth agency, to help modern D2C and startup brands scale effectively using a "brand-first" performance marketing approach. - Key Client Acquisition: Leading the account for Aditya Birla Lifestyle Brands, handling their design and performance marketing creative strategy. - Methodology & Early Results: Developed the agency's core growth methodology, leading to early client successes like achieving 23X ROAS and generating $122K in 6 weeks for our new partners.

Amplifyr

- High-ROAS Scaling: Scaled a health-first meal delivery brand to a 9.1x ROAS within 90 days, delivering over ₹18 Lakhs ($22K) in tracked revenue. - D2C Growth: Helped scale a D2C brand from its launch to nearly $500K in revenue in under 6 months, maintaining an impressive 6.3x blended ROAS across channels.

Call To Action

- Major Brand Launches: Played a key role in the Indian digital launch of Dove’s Curl Range and managed social media and product launches for major brands like Tresemmé and Simple Skincare. - Social Media & Content Strategy: Scaled multiple brand accounts organically by developing platform-native content strategies and scripting audience-first reels. - Brand Identity & Creative: Built brand identities from scratch for startups and revamped visual systems for established brands, successfully aligning design with tangible business goals.

Organic Growth: Grew a brand's Instagram followers by 2x in 3 months using a purely organic content and storytelling strategy.

MDS Digital Media Pvt Ltd.

- Worked with a diverse mix of industries, including housing finance, real estate, and banking, learning to adapt content tones, visual styles, and messaging to different audience mindsets. - Built a strong foundation in design, copywriting, and platform-specific content strategy, growing into a flexible full-stack creative generalist.

Various Companies

Building skills across Education, Fitness, Textile, Tech, and D2C Studyleague IT Solutions | Tech - Contributed to the sales and growth of Studyleague IT Solutions by assisting in pitch creation, client engagement, and content management for public-facing platforms. - Gained early exposure to B2G sales workflows, proposal writing, and structured communication. VAA Corp | Textile manufacturing and B2B Lifestyle Brand - Built VAA Corporation's brand’s digital presence from scratch through platform-specific content strategy and visual storytelling. - Planned and executed influencer-led campaigns, resulting in organic reach of 350K+ across platforms. - Took full ownership of content calendars, brand voice, and campaign performance. Shivfit Lifestyle | Founded by Shivoham, India's CrossFit Ambassador - Strategized a local launch campaign for a new fitness center, combining storytelling with targeted visual content. - Developed and deployed lead-generating content organically on Instagram and Facebook. Netrin Sports Technologies | Sports science and Fitness-tech - Designed daily social media content and marketing collaterals for both digital and print formats. - Supported brand messaging for tech-led fitness product launches in a fast-paced startup ecosystem.

Do you run Meta ads?

Do you or your team create AI ads?

Is it an in-person event? 

Is the dinner bill split equally?

Yes, the discussion will be contextual. If you are someone who owns the performance marketing funnel in a B2C company or owns brand guidelines, this is your room. 

Do I need to run Meta ads to be in the room ?

No. This is a live, off-the-record dinner conversation. Being at the table is the whole point.

Will there be a recording?

Pizza, Pasta & Prompts | Future of AI Ads Mumbai

2026-09-08T09:03:33.586Z

Woodside Inn - Bandra

You've been at GFF all day and want a low-key hour before the evening.

You've exchanged messages but never met in person.

Talk about what you saw, what stuck, what you're working on next.

Anupam is Co-founder at Digia, building the in-app experience layer for mobile apps.

Before Digia, he spent 7 years at Urban Company leading Android, iOS, Growth Engineering and Platform initiatives.

As a GX18 member who has been in the community, he is hosting this as a small, informal meetup for the GX fam at GFF.

Faces to the Slack handles you've been talking to

GFF notes and takeaways compared with 9 other members

No panels, no pitches. Just coffee and conversation with GX members after GFF.

Coffee, no agenda

Capped at 10 people so everyone gets a chance to talk.

10 spots only

5 PM to 6 PM at Bandra Kurla Complex. One hour before everyone heads out for the evening.

BKC, post-GFF wind-down

The GFF Coffee Table

2026-09-08T15:40:27.762Z

Bandra Kurla Complex, Bandra East

You're building or scaling something in fintech and want real conversation, not panels.

You work on activation, retention or growth and want to compare notes.

You're applying AI or deep tech and want to talk to people outside your bubble.

You're navigating security or compliance at a scaling company.

He spent 7 years at Urban Company leading Android, growth engineering and platform initiatives before starting Digia.

He works daily with product and growth teams across India, which is exactly the lens he brings to the table on growth, product experimentation and retention.

Karmesh is Co-founder and CEO at Osto, building India's first one-stop cybersecurity product for startups.

He co-founded WiJungle before Osto, deploying network security across 550+ government organisations over 12 years in cybersecurity.

He works closely with founders navigating security, compliance and scaling realities, the exact territory this breakfast opens up for conversation.

20 people you actually know by name before GFF starts

Honest answers to what's working in growth, AI and scaling

Conversations that don't happen on a conference stage

Only 20 seats. The room is curated, not first-come-first-served.

20 spots, curated room

Veg breakfast and hot beverages provided.

Breakfast and coffee included

Roundtable conversation only. No slides, no audience, no stage.

No pitches, no presentations

Coffee, food and getting to know the room.

Breakfast and introductions

Open roundtable across fintech, product, growth, AI and security.

Table conversation begins

Wrap loose threads, exchange contacts before GFF takes over.

Wind down and connect

Head to GFF with 20 people you actually know.

Table clears

Osto

One Stop Cybersecurity Product for Fast Scaling Startups.

WiJungle

WiJungle initially got started as a completely Free WiFi service in 2015 and became the first Indian private company to offer so. Later, pivoted to a social WiFi product in 2016 and then transitioned to the domain of cybersecurity in 2018 with a Unified Network Security Platform that today primarily serves 550+ government organisations.

Safe Security

Was among the initial 10 people at Lucideus (now Safe Security). Primarily worked on Web Security and Development.

What are you spending most of your time thinking about these days?

What would make this breakfast worth showing up for?

Veg breakfast and hot beverages will be provided

Will food be provided?

The GFF Breakfast Table

2026-08-29T12:29:36.618Z

Awfis Premium Coworking INS Tower

You're running paid social yourself and need more creative variations, faster.

You manage ad spend and want a repeatable AI workflow for UGC creatives.

You produce ad creatives for clients and want to cut production cost and time.

You own the growth number and need to test more hooks without waiting on a production team.

Ankit is the Founder of Huddle, a design-led growth agency that handles creative and performance marketing for modern brands.

He has run campaigns for Dove, Tresemmé, and Simple Skincare, manages ₹1 Cr+ in quarterly ad budgets, and generated $122K in revenue in 6 weeks for a luxury bag brand.

He writes the hooks, scripts, and creative angles this buildathon is built around, doing exactly this work across D2C and startup ad accounts every day.

Jigar is the Founder of Gamoksh Studio and a technical product manager specializing in AI, AR, and VR.

He has built and shipped AI tools, taught AR/VR as a visiting professor at Symbiosis Institute of Technology, and advises startup founders on turning new tech into working products.

He brings the AI tooling side of this buildathon, helping you get Higgsfield, Kling, and the other video generation tools to produce usable output during the session.

3 finished AI UGC ads built on your own product

Multiple hooks and creative angles written and tested

A repeatable workflow to produce more ad variations on your own

A testing plan ready to launch when you get home

You need a live product, landing page, customer reviews, or existing campaign to work on.

Bring a live product

Fees cover venue and food only. You purchase your own tool subscriptions and credits.

AI tool credits on you

You'll use Higgsfield, Kling, HeyGen, DeepReel, and Runway. Set up accounts beforehand.

Tools: Higgsfield, Kling, more

Pick your product, pull real reviews, and land on a tension worth selling.

Find the customer tension

Write platform-native hooks and scripts for multiple creative angles.

Hooks and scripts

Lunch break

Create AI presenters, voiceovers, product visuals, and full video ads.

Build AI ads in Higgsfield

Polish all 3 UGC ads and build a testing plan ready to launch.

Iterate and finish 3 ads

Walk out with 3 finished ads, multiple hooks, and a repeatable workflow.

Wrap-up

Gamoksh Studio

Symbiosis Institute Of Technology, Pune

Don Bosco Institute of Technology (D.B.I.T)

ARway.ai - The Spatial Computing Platform

Flam

Hewlett Packard Enterprise

Wayu Digital Studio

All in a Days Play Pvt. Ltd.

Developed and enhanced 3D hypercasual games using Unity, building on previous projects with advanced skills in game mechanics, optimization, and performance. Focused on delivering seamless gameplay and engaging user experiences across multiple platforms, contributing to the successful completion of several high-quality game releases.

Designed art for 2D casual, hypercasuals, and guessing games, creating visually appealing characters, environments, and UI elements. 
Additionally, worked on promotional trailers, including an upcoming Steam game video trailer, to effectively showcase the visual style and gameplay. Delivered high-quality assets that contributed to the success of multiple game projects.

Do you currently have a live product or campaign?

Yes. You’ll need access to the AI tools you plan to use during the buildathon. Any tool-specific subscriptions or credits will need to be purchased by you.

Do I need to pay for the AI tools?

Yes. Bring a live product, MVP, landing page, or existing campaign that you can build ads for.

Do I need to bring a product?

We’ll use tools like Higgsfield, Kling, HeyGen, DeepReel, and Runway to create and iterate on the ads.

What tools will we use?

4058c163641272d2618a7ac4ae5624bddccaa6ccb08486bb192150ca488933d5

Create 3 AI Ads in 5 hours I Mumbai

2026-08-11T13:45:20.502Z

DSP Mutual Fund

You've been in the build grind all week and want to step away from the laptop.

You like reading people, bluffing and figuring out who's lying.

Conversations happen naturally when you're trying to figure out who to trust.

Tejas is a 4x entrepreneur and founder of Myntmore, an AI-led B2B lead generation agency.

He scaled and exited Flintstop at $6M ARR, has worked with 300+ clients, and speaks at TEDx and IIMs.

Outside of building outbound systems, Tejas is a gamer and competitor at heart. He's hosting this Mafia night because games, strategy and reading people are genuinely his thing.

Yash is a builder at a stealth startup and Sr. Product Analyst at BharatPe, with a background from IIT Kharagpur.

He has worked across product analytics, data science and machine learning, including projects with the University of Central Florida.

Yash brings the builder energy this room is built for. He's co-hosting to help run the games and keep the evening moving.

A room full of builders you've actually talked to, not just connected with

A few hours away from screens with good food and real conversation

Fee includes food, drinks and venue costs. Also helps reduce no-shows.

₹299 covers food and venue

Rules explained before the game starts. Just show up and pick your role.

No experience needed

You'll be playing with everyone in the room anyway.

Come solo or with a friend

Good food, drinks and conversations at The Game Palacio.

Settle in, food and drinks

Everything explained from scratch. Pick up your secret role.

Rules and role assignment

Bluff, accuse, debate and figure out who to trust.

Mafia rounds begin

Last game, results, and conversations carry on naturally.

Final round and wrap up

Stealth Startup

BharatPe

With team Devices. Responsible for heading all analytics for Speaker, Swipe and Logistics pods for BharatPe. 

Worked in Offline Payments Pod. Led the design and development efforts for launching CreditLine on UPI, and Chargeback resolution portal For BharatPe Merchant App.

Mumbai

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