On-Product & Off-Product Strategy Guide
Align Your Branding Across Touchpoints
Your brand lives in every interaction—whether it’s a billboard on a busy street or a feature within your app. The On-Product and Off-Product Branding Strategy Guide is designed to help you map, refine, and align these touchpoints for a seamless and impactful brand experience.
This guide walks you through crafting a strategy that connects your marketing efforts with your product experience, ensuring that your brand identity is consistent, recognizable, and memorable.
Why Use This Guide?
- Comprehensive Coverage: Learn how to map and align both on-product and off-product branding.
- Customer-Centric Focus: Understand how to design touchpoints that resonate with your target audience.
- Practical and Actionable: Get step-by-step instructions, interactive worksheets, and real-world examples.
What’s Inside?
- Off-Product Branding: Learn to optimize marketing channels, events, and collaborations for awareness and engagement.
- On-Product Branding: Refine your in-app messaging, feature design, and onboarding experiences to reinforce trust and loyalty.
- Touchpoint Mapping Framework: Identify and prioritize key touchpoints in the customer journey.
- Action Plans and Checklists: Ensure every touchpoint is aligned with your brand’s tone, visual identity, and values.
Outcomes You Can Expect
- A mapped and prioritized list of touchpoints for your brand.
- Consistent messaging and visual identity across all platforms.
- Improved customer experience that drives loyalty and advocacy.
Frequently asked questions
What is a Notion template?
A Notion template is any publicly shared page in Notion that can be duplicated. They allow you to duplicate other workflows and systems that you want to use.
How to duplicate a template?
After your purchase, you will receive a template link. Open the link, then click on duplicate on the top right corner, then choose the workspace you'd like to duplicate into. If you're logged out or don't have a Notion account, you'll be prompted to sign in or create one first.
Do I need to pay for Notion to use a template?
No. You will just need a free account plan in Notion to use a template.
What is on-product vs. off-product branding?
On-product branding refers to the elements within your product experience (e.g., UI, onboarding), while off-product branding includes all external touchpoints like ads, events, and collaborations.
Why is aligning on-product and off-product branding important?
Alignment ensures a consistent customer experience, building trust and reinforcing your brand identity at every stage of the journey.
Who is this guide for?
This guide is ideal for marketers, brand managers, and product teams looking to create a cohesive brand presence.
What tools or resources are included in the guide?
The guide includes worksheets, prioritization tables, and actionable templates to map and refine your touchpoints.
Can this strategy work for small businesses?
Absolutely! The principles and frameworks are scalable and can be tailored to businesses of all sizes.
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