Amazon’s Press Release

What is Amazon’s Press Release Template?

Amazon’s Press Release Template is part of the "working backwards" approach, a framework used at Amazon to develop new products and features. Instead of starting with an idea and trying to find customers, this method focuses on working backwards from the customer’s needs. The template simulates a press release for the final product, emphasising the problem it solves and the benefits customers will receive. It’s a customer-centric approach that ensures the value of the product is clear before development begins.

How Does Amazon’s Press Release Template Help?

1. Focus on customer value from the start

This template ensures that product teams think deeply about the customer problem and the benefits of the solution before development, reducing unnecessary iterations.

2. Simplifies communication

By using a press release format, the product’s key points are laid out in simple, customer-friendly language, making it easier to communicate the product’s value both internally and externally.

3. Saves time and resources

Iterating on the press release is faster and more cost-effective than iterating on the actual product, allowing teams to refine the value proposition without the high cost of development.

4. Aligns the team

The template provides a clear and concise description of the product, its target audience, and its benefits, which helps the entire team stay aligned on the goals and vision of the project.

How to Use This Template in Your Workflow

Step 1: Create the heading and sub-heading

Start by naming the product and describing the target audience and main benefit in one sentence.

Step 2: Write the product summary

Craft a brief, compelling summary of the product and its key benefits. Assume the reader won’t read past this, so make it strong.

Step 3: Define the problem and solution

Describe the problem your product addresses, followed by how your product solves it in an elegant and effective way.

Step 4: Add a spokesperson quote

Include a quote from a company spokesperson to add authority and personality to the press release.

Step 5: Describe the next steps

Explain how easy it is for customers to get started with the product, and finish with a call to action that guides the reader on what to do next.