Built on the David Vs Goliath Myth
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Framework to build partnerships as a revenue growth channel


Partner with a larger company to drive adoption of your product and boost revenue.


Partner with agencies and affiliates to enter a new market and drive new user growth.
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Ashutosh Cheulkar

Built partnerships with tech giants like Notion, Slack, and Typeform. Over 7+ years, he has built 50+ tech partnerships & 100+ channel partnerships, making him a legend of revenue-led growth.
Head of Growth

Partner with tech goliaths

From partner selection → cold outreach → getting on the first call → Building trust → Aligning stakeholders → GTM → Driving adoption → scale revenue. Make your partnership a success by preparing for contingencies such as partner POC leaving midway, health metrics not being in place, GTMs not landing as expected.

Onboard & activate channel partners

Choose between Agencies & Affiliates → Identify incentives → Educate & Empower → Create a Partner Directory → Track success metrics. Make the partnership a success by ensuring partner engagement & reactivating dormant partners.

Scale your partnership program

Build playbook for B2B product integrations and channel partnerships. Execute it multiple times to craft a foolproof partner program. Customise the strategy for different problems such as co-building for product enhancements or entering a new market.


“The David & Goliath analogy hits the spot”

After leading partnerships at Canva, I felt I knew everything.  I stand corrected - the CRAFT is a structured approach to every part of driving partnerships as a channel. It talks about nuances that are hard to not appreciate. Extremely structured, nuanced and actionable on the next Monday morning. If you are building partnerships - this is the answer to almost every problem you are facing/will face.
Yoheswaran Gnanavel
Led Partnerships for India
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Learning experience

session 1 | SEP 15th

Kick-off call

Meet the GrowthX community members you will be learning with. Get clarity on how you will learn the CRAFT of Partnership Led Growth. Talk about common problems you've faced while building partnerships and learn from your peers. Get access to a pre-read for the deep dive.
session 2 | Sep 16th

Partnerships Deep-Dive

Do a litmus test to check if your product is ready for partnerships. Identify if your product needs tech integrations, channel partnerships, or both. Learn from case-studies on Shopify, Zapier and more.

For product integrations, learn how to create an 'Ideal Partner Profile' by running partner fitment tests and building a 'customer feedback loop'.  

Design a successful outreach strategy by finding the right POC and preparing for the first call. Execute a framework on how to align internal stakeholders and build trust with partners. Plan a GTM and track success metrics.

For channel partnerships, learn how to onboard and engage partners through the 'Educate-Empower-Activate' Framework. Build an incentive program and a partner directory. Learn to assess the health of partnerships and re-engage dormant partners.
Session 3 | Sep 18th 

Project Briefing

Speed-solve a problem from the playbook with your peers to solve for cold-start. Get started on executing the framework and build a partnership playbook for your product.
Session 4 | Sep 23th 

Live session with Program Director

Engage in an intense Q&A with the Program Director. Get actionable feedback from the Program Director on your playbook and partnership problems. Get insights from detailed comments given by the Program Director on the best playbook built by a member in your experience.
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“I got actionable feedback on how to build partnerships for my company”

Ashu's craft shows how businesses can grow by teaming up with partners. Even small companies can work with big ones to succeed. If you're starting a business in a new place and need help, this course is really useful.  I appreciate how Ashu really listens to us. It's clear he cares about solving out problems. I think it's a great course and suggest others to take it too!”
Rajnish Kumar
Head,  Demand Generation
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Frequently asked questions

What if I miss the session?

Sessions are available for a limited time. You can sync with your peers and get notes from them.

Can I access the recordings later?

There will be no access to recordings post the sessions.

Will this program happen again?

It will run every quarter.

Will I have access to the program director?

Ashutosh Cheulkar will be doing a live session to answer all questions and to break down & give feedback on two member built case studies.

Are these sessions live?

The sessions are hybrid. Some sessions will be live, while others will be async. All sessions will be accessible for only a limited time period.

Do I need to pay to attend partnership led growth?

Since you’re a Growth Member, this is a part of your membership.