Partnership Led Growth

CRAFTS

Partnership Led Growth is designed for founders and growth leaders looking to drive exponential revenue impact through partnerships.

TAUGHT BY

Ashutosh Cheulkar

Product & growth leader

Partnership Led Growth is designed for founders and growth leaders looking to drive exponential revenue impact through partnerships. In this CRAFT, you’ll learn how to partner with goliaths oka larger companies to drive adoption of your product & boost revenue. Second, partner with agencies & affiliates to enter a new market & drive new user growth. Partnership Led Growth is self-paced & designed to fit the schedules of high-performing operators & founders.

This is built for

GROWTH LEADERS

Designed for growth leaders at PMF, early & mature scaling companies. This CRAFT teaches you how to leverage partnerships to drive user growth in new as well as existing markets.

FOUNDERS

For founders who are looking to scale revenue using partnerships. This CRAFT gives you the frameworks to grow revenue using partnerships as a channel.

Partnership Led Growth

Cinematic learning experience
15+ comprehensive learning modules
Learn at your own pace
7 day refund policy

Price

₹9,990Including GST

Outcomes you'll get

Partner with tech goliaths.

Solve user and business problems by partnering with tech giants. From partner selection → cold outreach → getting on the first call → building trust → aligning stakeholders → GTM → driving adoption → scaling revenue. Make your partnership a success by preparing for contingencies such as partner POC leaving midway, health metrics not being in place, GTMs not landing as expected.

Outcomes you'll get

Onboard & activate channel partners.

Drive new user growth by onboarding & activating channel partners. Go from choosing between agencies & affiliates → identify incentives → creating a partner directory → tracking success metrics. Make the partnership a success by ensuring partner engagement & reactivating dormant partners.

Outcomes you'll get

Scale your partnership program.

Build a playbook for B2B product integrations and channel partnerships. Execute it multiple times to craft a foolproof partner program. Customise the strategy for different problems such as co-building for product enhancements or entering a new market.

What our members are saying about CRAFTs

Rahul Mathur

Pre-seed VC

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Yoheswaran Gnanavel

Led Partnerships for India

The CRAFT has a structured approach to driving partnerships as a channel. It is extremely nuanced, structured and actionable.

Shekhar Kapoor

Founder

The brand led growth framework is 🔥 when articulated through case studies - it's become a core skill now.

Pawan Rochwani

Entrepreneur in Residence

My proof of work built during Event led Growth helped me crack a leadership role at inFeedo.

Rajnish Kumar

Head, Demand Generation

I generated ₹10 Cr in revenue from events after learning the CRAFT of Event Led Growth.

Rohan Ralli

Marketing

Brand Led Growth opens up your mind in so many ways! Absolute beast of an experience.

Bhaskar Gupta

Founder & CEO

Partnership Led Growth helped me close channel partnership for Monova with CheQ, Noise and Hubble Money

Rahul Mathur

Pre-seed VC

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Yoheswaran Gnanavel

Led Partnerships for India

The CRAFT has a structured approach to driving partnerships as a channel. It is extremely nuanced, structured and actionable.

Shekhar Kapoor

Founder

The brand led growth framework is 🔥 when articulated through case studies - it's become a core skill now.

Pawan Rochwani

Entrepreneur in Residence

My proof of work built during Event led Growth helped me crack a leadership role at inFeedo.

Rajnish Kumar

Head, Demand Generation

I generated ₹10 Cr in revenue from events after learning the CRAFT of Event Led Growth.

Rohan Ralli

Marketing

Brand Led Growth opens up your mind in so many ways! Absolute beast of an experience.

Bhaskar Gupta

Founder & CEO

Partnership Led Growth helped me close channel partnership for Monova with CheQ, Noise and Hubble Money

Vishnu Nair

Sr. Product Owner

Brand led growth answered a lot of my questions wrt to the brand function - and it delivered brilliantly.

Arvind Singh

Founder

BLG provided a structure for building our brand - our first brand book is now a reality.

Jaimit Doshi

Chief Marketing Officer

You cannot explain what GrowthX is, you have to experience it first hand.

Adhar Masand

Director - Growth

It takes a village to raise a career, and GrowthX has always been one.

Bhaskar Gupta

Founder & CEO

Growth modelling helped me select the right metric to solve for (north star metric identification) gave a lot of clarity!

Rajnish Kumar

Head, Demand Generation

We have 2X-ed our partnerships channel after learning the CRAFT of Partnership Led Growth.

Saurabh Jain

Co-founder

I thought I know everything that GrowthX will teach, but.

Vishnu Nair

Sr. Product Owner

Brand led growth answered a lot of my questions wrt to the brand function - and it delivered brilliantly.

Arvind Singh

Founder

BLG provided a structure for building our brand - our first brand book is now a reality.

Jaimit Doshi

Chief Marketing Officer

You cannot explain what GrowthX is, you have to experience it first hand.

Adhar Masand

Director - Growth

It takes a village to raise a career, and GrowthX has always been one.

Bhaskar Gupta

Founder & CEO

Growth modelling helped me select the right metric to solve for (north star metric identification) gave a lot of clarity!

Rajnish Kumar

Head, Demand Generation

We have 2X-ed our partnerships channel after learning the CRAFT of Partnership Led Growth.

Saurabh Jain

Co-founder

I thought I know everything that GrowthX will teach, but.

Detailed curriculum

Introduction to Partnership Led Growth

Nail product integrations.

Nail channel partnerships.

Get stakeholder buy-in.

Module 1

Introduction to Partnership Led Growth

Why are partnerships important?

Bust the common myths around partnerships and understand how partnerships open revenue opportunities for you.

Common mistakes while building partnerships

Learn the commons mistakes companies do while building partnerships, and how you can avoid them.

Defining the problem statement

Define the problem statement to solve via partnerships in a structured manner, ensuring it drives revenue impact.

Litmus test for partnerships

Based on your problem statement and stage of your product, understand if you’re ready for building partnerships.

How to choose the right partnership

Learn how to select the right type of partnership for your usecase.

Module 2

Nail product integrations.

Identify potential POCs for your partnership

Learn how to identify the right POC whose incentives are aligned, helping you close the partnership quickly.

Reachout to POC

Learn how to reachout to POCs in a structured manner, ensuring you’re able to get your foot in the door as soon as possible.

Preparing your first call

First impressions matter! Learn how to structure and prepare for the first call, making it difficult for your parter to say no!

Build GTM & communication strategy

Build GTM and communication strategies that get’s you maximum traction and signups, ultimately resulting in increased revenue.

Module 3

Nail channel partnerships.

Agency & affiliate partnerships

Understand the difference between agency & affiliate partnerships, and learn how to pick which is right for you.

Onboard channel partners

Learn how to onboard channel partners in a way that it delivers maximum revenue impact to both the parties

Metrics to track

Understand the metrics to track and on-the-go changes you need to make to make the partnership a success

Module 4

Get stakeholder buy-in.

Identify your stakeholders

Identify and define stakeholders that'll give approvals and help you run the partnership.

Answer key stakeholder questions

Think through and prepare for the burning stakeholders questions, so that there are no surprises in the process.

Prepare stakeholder pitch

Learn how to prepare a comprehensive pitch that aligns stakeholders and different teams across the org with ease.

About your Program Director

Ashutosh Cheulkar

Product & growth leader

The first partnership call that Ashutosh did was with the partnerships head of a $100bn dollar company, and he bagged it. Over the last decade, Ashutosh has built partnerships with tech giants like Notion, Slack and Typeform. But this is just the tip of the iceberg. In this time, he has built over 50 tech partnerships and 100+ channel partnerships, building a revenue pipeline of $10Mn+ using partnerships as a channel. In this CRAFT, Ashutosh will teach you frameworks for how you, as a David, can partner with a Goliath. In partnerships, it's not David vs Goliath, it's always David with Goliath.

Build bar raiser proof of work

SuperBolter

Develop a partnership strategy for SuperBolter to boost user engagement

SuperBolter is an AI-driven platform that simplifies interior design by enabling users to create and customize 3D models of their spaces.

MADE BY

Arvind Singh

Founder

View project

PROJECT INCLUDES

Identifying gaps in the user journey
Litmus test for product partnership
Choosing the right partner
Building the outreach strategy
Designing your first cal with partners
Building the GTM strategy

View project

Snapdeal

Strategise a SnapDeal-Niro Money partnership to launch lending services on SnapDeal's platform

Snapdeal is an e-commerce platform. It focuses on value-driven shopping for budget-conscious consumers with affordable and quality products.

MADE BY

Akshay Sethi

Strategic Partnerships & New Initiatives

View project

PROJECT INCLUDES

Identifying gaps in the user journey
Litmus test for product partnership
Choosing the right partner
Building the outreach strategy
Designing your first cal with partners
Building the GTM strategy

View project

Ultrahuman

Strategise partnerships for Ultramhuman to expand into new markets

Ultrahuman is a health-tech company providing smart wearables for metabolic health, sleep and recovery tracking.

MADE BY

Disha Sharma

Platform editorial lead

View project

PROJECT INCLUDES

Identifying gaps in the user journey
Litmus test for product partnership
Choosing the right partner
Building the outreach strategy
Designing your first cal with partners
Building the GTM strategy

View project

Swiggy Dineout

Build a partnership strategy for Swiggy Dineout to increase the user growth via tech partnerships.

Swiggy Dineout is a dining and restaurant reservation platform that offers discounts, deals, and cashback on dining experiences.

MADE BY

Akshatha Karthikeyan

Head of marketing & revenue

View project

PROJECT INCLUDES

Identifying gaps in the user journey
Litmus test for product partnership
Choosing the right partner
Building the outreach strategy
Designing your first cal with partners
Building the GTM strategy

View project

CURATED COMMUNITY

Actionable the next Monday morning

Real world projects

Consume and learn from 500+ projects built by GrowthX members

Async learning experience

CRAFTs are self paced learning programs, meant to fit the schedules of high performing working professionals.

Consume and learn from 500+ projects built by GrowthX members

Frequently Asked Questions

What will I learn in this course?

In this CRAFT, you'll learn how to build and scale partnerships as an acquisition and growth channel. By the end of this CRAFT, you will have a clear understanding of how to leverage partnerships to drive revenue impact. You'll leave with 4 core learning outcomes: • Identify the user & business problems to be solved using partnerships • Identify the correct partners for your use case and reach out to them • Strategise the GTM and communications for the partnerships • Build a stakeholder management plan to communicate the right things at the right time

Who is the Partnership Led Growth CRAFT for?

The CRAFT of Partnership Led Growth is for anyone trying to strike channel partnerships and product integrations to drive revenue impact. It’s a non-negotiable for growth teams, the core-team, and founders.

Who is this CRAFT not for?

This CRAFT is not meant for folks who are not looking to scale partnerships as a channel. Additionally, if you’re currently in pre-PMF or not in a growth stage, you should not invest in this CRAFT.

Who will I learn from?

The program director for Partnership Led Growth is Ashutosh Cheulkar, Head of Product Growth at Jisr. Over the last decade, Ashutosh has built partnerships with tech giants like Notion, Slack, and Typeform. He has built over 50 tech partnerships and 100+ channel partnerships, creating a revenue pipeline of $10Mn+ using partnerships as a channel.

What is the project? And is it mandatory?

Yes, doing the project is mandatory. True learning doesn’t happen till you apply it. The only way CRAFTs work is when you apply it, i.e., do the project. This project will help you build and scale partnerships as an acquisition and growth channel. You will do 4 clear things: • Identify the user & business problems to be solved using partnerships • Identify the correct partners for your use case and reach out to them • Strategise the GTM and communications for the partnerships • Build a stakeholder management plan to communicate the right things at the right time

What our members are saying about CRAFTs

Rahul Mathur

Pre-seed VC

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Yoheswaran Gnanavel

Led Partnerships for India

The CRAFT has a structured approach to driving partnerships as a channel. It is extremely nuanced, structured and actionable.

Shekhar Kapoor

Founder

The brand led growth framework is 🔥 when articulated through case studies - it's become a core skill now.

Pawan Rochwani

Entrepreneur in Residence

My proof of work built during Event led Growth helped me crack a leadership role at inFeedo.

Rajnish Kumar

Head, Demand Generation

I generated ₹10 Cr in revenue from events after learning the CRAFT of Event Led Growth.

Rohan Ralli

Marketing

Brand Led Growth opens up your mind in so many ways! Absolute beast of an experience.

Bhaskar Gupta

Founder & CEO

Partnership Led Growth helped me close channel partnership for Monova with CheQ, Noise and Hubble Money

Rahul Mathur

Pre-seed VC

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Yoheswaran Gnanavel

Led Partnerships for India

The CRAFT has a structured approach to driving partnerships as a channel. It is extremely nuanced, structured and actionable.

Shekhar Kapoor

Founder

The brand led growth framework is 🔥 when articulated through case studies - it's become a core skill now.

Pawan Rochwani

Entrepreneur in Residence

My proof of work built during Event led Growth helped me crack a leadership role at inFeedo.

Rajnish Kumar

Head, Demand Generation

I generated ₹10 Cr in revenue from events after learning the CRAFT of Event Led Growth.

Rohan Ralli

Marketing

Brand Led Growth opens up your mind in so many ways! Absolute beast of an experience.

Bhaskar Gupta

Founder & CEO

Partnership Led Growth helped me close channel partnership for Monova with CheQ, Noise and Hubble Money

Vishnu Nair

Sr. Product Owner

Brand led growth answered a lot of my questions wrt to the brand function - and it delivered brilliantly.

Arvind Singh

Founder

BLG provided a structure for building our brand - our first brand book is now a reality.

Jaimit Doshi

Chief Marketing Officer

You cannot explain what GrowthX is, you have to experience it first hand.

Adhar Masand

Director - Growth

It takes a village to raise a career, and GrowthX has always been one.

Bhaskar Gupta

Founder & CEO

Growth modelling helped me select the right metric to solve for (north star metric identification) gave a lot of clarity!

Rajnish Kumar

Head, Demand Generation

We have 2X-ed our partnerships channel after learning the CRAFT of Partnership Led Growth.

Saurabh Jain

Co-founder

I thought I know everything that GrowthX will teach, but.

Vishnu Nair

Sr. Product Owner

Brand led growth answered a lot of my questions wrt to the brand function - and it delivered brilliantly.

Arvind Singh

Founder

BLG provided a structure for building our brand - our first brand book is now a reality.

Jaimit Doshi

Chief Marketing Officer

You cannot explain what GrowthX is, you have to experience it first hand.

Adhar Masand

Director - Growth

It takes a village to raise a career, and GrowthX has always been one.

Bhaskar Gupta

Founder & CEO

Growth modelling helped me select the right metric to solve for (north star metric identification) gave a lot of clarity!

Rajnish Kumar

Head, Demand Generation

We have 2X-ed our partnerships channel after learning the CRAFT of Partnership Led Growth.

Saurabh Jain

Co-founder

I thought I know everything that GrowthX will teach, but.

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